{"id":3874,"date":"2013-11-29T10:10:08","date_gmt":"2013-11-29T09:10:08","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=3874"},"modified":"2024-05-05T20:01:34","modified_gmt":"2024-05-05T18:01:34","slug":"paper-and-pencils","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/11\/29\/paper-and-pencils\/","title":{"rendered":"Ballmer “everywhere I go I see paper and pencils”"},"content":{"rendered":"

Paper and pencils are still everywhere, Steve Ballmer said. I attended an EBG (Electronic Business Group, an influential French e-business Think-Tank)<\/a> conference on Nov 8 in Paris, at which Steve Ballmer was speaking. It has taken a while to process my notes but here they are at last, sometimes answering my questions about the future of Microsoft<\/a>, sometimes not. However, undoubtedly, Ballmer has managed to captivate the massive audience in the small theatre room of the Espace Pierre Cardin at the Heart of Paris, France. Ballmer was interviewed by EBG\u2019s founder and Secretary General,<\/em> <\/span>Pierre Reboul.<\/em> Steve Ballmer is also a member of the board of directors of EBG.<\/em><\/span><\/p>\n

Ballmer “everywhere I go I see paper and pencils”<\/h2>\n
\"Paper
Steve Balmmer on stage without paper and pencils<\/figcaption><\/figure>\n

There has been a great deal of questions asked about the future of Microsoft lately, with regard to their apparent inability to cope with the mobile market (even by Gates’s own admission). However, it would be wrong to think that Microsoft has lost the War even though it may have lost a few battles.<\/p>\n

As a matter of fact, the software giant from Redmond, Wash. is still very strong in many areas, including Business Cloud, enterprise collaboration (more than 70% market share with SharePoint<\/a>, not to mention yammer), home gaming with the very successful Xbox platform, and of course, Microsoft office which is, like it or not, still broadly used, despite a flurry of free more or less open source office suites which are available from the Internet. Yet, Microsoft’s business models<\/a> are challenged, Office is slowly turning into a pay per use model with Office 365<\/a> and Windows 8 is just about coming back to life after a much awaited 8.1 facelift a couple of weeks ago. So where is Microsoft headed? That is the question. Let us see what Steve Ballmer, the current CEO who is soon to retire, has to say about this, even though he has managed to evade quite a few questions\u2026<\/p>\n

Right after the introduction , Steve Ballmer answered a question about the newly released surface 2 tablet. “Surface 2, is the evidence that Microsoft is moving from regular PCs<\/a> to becoming a device company” Steve Ballmer explained, therefore confirming the impression is that many analysts had had, after the announcement of the purchase of Nokia, or rather as part of Nokia as Mr Ballmer explained a few moments later.<\/p><\/blockquote>\n

\"Paper<\/a>
Luc Bretones didn’t have paper pencils either<\/figcaption><\/figure>\n

Does that mean that Microsoft is going to stop working with OEMs<\/a>? “I would say something different” Ballmer said. “We continue to work with OEMs, but we will produce more devices”. Microsoft is definitely choosing a different path from Apple, its model seems to be far more akin to Google\u2019s, even though its business model is a lot different.<\/p>\n

<\/p>\n

\"\"<\/a>
Paper and pencils are everywhere Ballmer says<\/figcaption><\/figure>\n

\u201cEverywhere I go I see paper and pencil there is still room for innovation\u201d<\/strong> Reboul said that Microsoft’s surface 2 was a good device yet, he wondered, \u201chow do you make this a bestseller?\u201d
\n\u201cYou want a different value proposition\u201d Ballmer explained. \u201cThis device is meant to make you more productive; it is better than just watching movies.\u201d Besides, a \u201ccontinued stream of innovation is required too. Every meeting I go to, we still come across paper and pencil\u201d Ballmer pointe out. We see a lot of opportunity for more innovation\u201d. I couldn’t agree more with that. 10 years ago, I used to take notes using handwriting recognition off my iPAQ<\/a> mini tablet. Now this is something which is no longer available, and I am still longing to find a good technology which can free me of paper and pencil and let me take notes naturally in a handwritten manner together with intelligent character recognition (ICR). After all, it used to be possible 10 years ago it should be now too! Back to Windows 8: it was launched with a bad buzz, now a new has version just been released. What do you think?<\/strong> \u201cAs to sales, we have sold over 100 million units in a year : that\u2019s pretty good!\u201d <\/strong>Ballmer said. \u201cSales have been pretty good, but regarding consumer PCs there has been an impact with low end devices and we are working on this with new devices\u201d he added. Sales have been better that the feedback in essence. \u201cRegarding feedback, it has been more average\u201d Steve Ballmer said. \u201cSome like it, some not. There is a lot of diverging feedback. But what we did with was pretty bold<\/strong>. We\u2019ll continue to move forward. Still, with enterprise customers, windows 7 is still most popular\u201d. What is the border between mobile and desktop? was Reboul\u2019s next question<\/strong> \u201cThere are no rigid borders\u201d Ballmer said. \u201cPhablets [a cross between tablets and phones] exist. People are moving from one device to another. We even make an 80 inch table you can hang on walls. There are no firm lines between devices<\/strong>.\u201d he said.<\/p>\n

photo by idownloadblog<\/span><\/em><\/a> via the Verge > read on at <\/span><\/em>http:\/\/bit.ly\/ms80inchtab<\/span><\/em><\/a><\/p>\n

\"clip_image002\"<\/a>
Paper and pencils are everywhere Ballmer says<\/figcaption><\/figure>\n

What changes in Microsoft\u2019s business model<\/strong> What of Microsoft\u2019s legacy licence-based business model? Is Microsoft forced to move to the SaaS model. How will they make money out of this? \u201cThe future of software is to be delivered as a service\u201d Ballmer confirmed, \u201cbe it for b2bor b2c. Office 365 is already the number one SaaS application in the world\u201d he added. But is Microsoft making as much money from this as it used to? \u201cServices are small in revenue but they are growing rapidly and we are hoping for increased in the numbers of seats? Our revenue stream is still dominated by software licences, but things will change in the future\u201d Steve Ballmer added. \u201cFor business customers, the best value is to go for online services\u201d he added. \u201cAlso for consumers but some customers like to buy software licences once and for all and be done with it!\u201d as the recent hoo-hah about the all SaaS version of Adobe Creative Cloud demonstrated (sample here<\/a>).\u00a0 Here I\u2019m not really convinced on how all those revenue numbers will add up, but time will tell.<\/p>\n

Paper and pencils are everywhere Ballmer says<\/h4>\n

Nokia : what did you buy exactly?<\/strong> Another question I had was about what Microsoft had actually bought from Nokia and what they intended to do with it: \u201cNokia has a lot of pieces\u201d Ballmer said. \u201cWe didn\u2019t buy maps, nor base stations for networks, we bought the phone business and the tablet busines<\/strong>s\u201d. This also means that Microsoft now has two tablets! Surface and Nokia\u2019s. Ballmer dismissed that issue altogether: \u201ceventually, we\u2019ll have two tablets (the deal is not yet approved), this is not a problem\u201d he added. Time will tell again if having two aspiring products is enough to compete with 2 established leaders like Apple and Samsung. Surface 2 seems to be a nice product though, the concept is cool, and I\u2019d really like to have a tablet which lets me work on my blog posts from cradle to grave \u2026 that is as long as both the apps and the hardware are up to scratch. I haven\u2019t yet switched back to windows for mobiles but who knows, never say never\u2026<\/p>\n

Social strategy for Microsoft<\/strong> Social is an area in which Microsoft has been either very successful (B2B) or very unsuccessful (B2C, despite the fact that it used to have a leg up in that game with MSN a long time before Facebook). \u201cWe are a player in certain parts for social networking\u201d Ballmer confirmed. \u201cWe have a very successful offer with Yammer, and Skype, we are part of the social fabric\u201d he added. Ballmer stressed that even Internet giant Google is struggling in that space. \u201cGoogle has tried a bit but struggles against Facebook\u201d alluding to Google+ even though it is now picking up a lot, mostly through the authorship and communities features, and I would not be surprised if things changed in the long run, in favour of Google. \u201cYammer has a free model. Once the IT department wants to add control then they go for the pay version\u201d he said. It should be remembered that both Yammer and Skype are acquisitions. Gaming<\/strong> Gaming is one of the very successful spaces for Microsoft: \u201cXbox is one of the most exciting experiences\u201d Ballmer said. \u201cThe emerging model is freemium gaming but there will still be a model for hit games where production costs are huge. Both of those models are promising for the future, but they are for different kinds of games. Casual gaming will focus on freemium\u201d Balllmer said. \u201cThe new Kinect sensor is phenomenal. It can even spot a finger moving\u201d Ballmer said. \u201cIt will be used for games in which gamers shoots bows and arrows for instance\u201d but there may be future applications for businesses as well. \u201cThe future will be the projection of the user IN the game\u201d or even a show he added.\u00a0 Imagine being able to kick a penalty kick in lieu of the player in the field? As more innovative features like these will be added, there will be a new space for costly games, but also \u201c a lot of the freemium models will start casual and grow serious\u201d, even though \u201cMicrosoft\u2019s games are for serious fun\u201d Ballmer added. Microsoft, innovation and its future (unnamed) CEO<\/strong> Microsoft is a big company and it will be even bigger after Nokia\u2019s acquisition has been ratified. \u201cTher are 100,000 employees at Microsoft before Nokia, there will be 130,000 after\u201d Microsoft\u2019s boss said. \u201cThere\u2019s room for innovation at Microsoft. At R&D and also from the bottom up. Good Innovation is a good mixture of bottom up and top-down. Good success doesn\u2019t come all from the bottom\u201d. Ballmer joined Microsoft in 1990 and is planning to leave soon. \u201cI love Microsoft\u201d he said \u201cbut I have made my decision.\u00a0 I want to have an active life outside of Microsoft. We are pivoting on devices and services, and it\u2019s a good time to make the transition now. When we have a new leader we\u2019ll have a new leader. I don\u2019t know his name and I wouldn\u2019t disclose it.\u201d There has been rumours that Microsoft\u2019s new boss would be Nokia\u2019s Steven Elop but Ballmer didn\u2019t comment on that.
\nBallmer\u2019s plan isn\u2019t to retire though: \u201cI wouldn\u2019t retire and fish, I would scare the fish. I want to study, travel, look after the local basketball team, be part of boards of directors… I\u2019ve got many things I\u2019d like to study before I retire\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paper and pencils are still everywhere, Steve Ballmer said. I attended an EBG (Electronic Business Group, an influential French e-business Think-Tank) conference on Nov 8 in Paris, at which Steve Ballmer was speaking. It has taken a while to process my notes but here they are at last, sometimes answering my questions about the future …<\/p>\n","protected":false},"author":2,"featured_media":42208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4242,4263,4356,4424,4658,4659,4767,4833,4931,5039],"class_list":["post-3874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-cloud-computing","tag-conference","tag-ebg","tag-gaming","tag-microsoft","tag-microsoft-office","tag-pierre-reboul","tag-saas","tag-steve-ballmer","tag-windows"],"yoast_head":"\nPaper and pencils are everywhere Ballmer says<\/title>\n<meta name=\"description\" content=\"Steve Ballmer was in Paris in 2013. HE stressed that people around him were still using a lot of paper and pencils. 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