{"id":3828,"date":"2013-11-13T15:21:16","date_gmt":"2013-11-13T14:21:16","guid":{"rendered":"http:\/\/visionarymarketing.fr\/en\/blog\/?p=3828"},"modified":"2024-02-15T17:56:35","modified_gmt":"2024-02-15T16:56:35","slug":"gartner-future-of-mobility","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/11\/13\/gartner-future-of-mobility\/","title":{"rendered":"Gartner’s Vision On Data Privacy and The Future Of Mobility"},"content":{"rendered":"

What will be the future of\u00a0<\/i>mobility<\/i><\/span><\/span>\u00a0like? The opening session I attended this morning at the Gartner symposium was entitled “by 2017 your smartphone will be smarter than you”. The speakers were <\/i>Martin Reynolds<\/a> and <\/i>Carolina Milanesi<\/a> from Gartner and the moderator was Charles Arthur from the Guardian. As a matter-of-fact, the discussion ended up being far more interesting than the title suggested. The panel started to review the future of Smartphones and wearable devices and connected it very well to the issues of data privacy and user benefit, which are central to the use of big data<\/i>. <\/span><\/span><\/p>\n

Gartner’s Vision On Data Privacy and The Future Of Mobility<\/h2>\n
\"Gartner\u2019s<\/a>
Gartner\u2019s Martin Reynolds and Carolina Milanesi<\/figcaption><\/figure>\n

Carolina Milanesi introduced the subject by saying that \u201csmartness is achieved through sensors and also geolocation<\/a>. Yet, \u201cwe are not there yet\u201d according to her, and mostly if “people don’t want to share their location information, smartness may not even happen”. I think she exposed the issue very well by emphasising the fact that innovation related to Smartphones will not just be a matter of technology, but of user acceptance and benefits.
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There are, according to those 2 Gartner analysts, 4 phases of what they call \u201ccognizant computing<\/a>\u201d. \u201cWe have caught glimpses of each of these phases at the moment depending on the vendors and the services, but we are nowhere near complete smartness\u201d Milanesi added. She and Reynolds went on describing these four phases:
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Gartner\u2019s four phases of \u201ccognizant computing\u201d<\/i> <\/span><\/p>\n

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  1. \u201csync me\u201d: this is the most obvious phase, the one which most of the Computing giants have achieved; it is composed of storage and the syncing of personal data,<\/li>\n
  2. the \u201csee me\u201d phase: this is all about our digital footprint. \u201cThis phase is still not very intelligent, and not many companies are taking advantage of this\u201d the Gartner analysts said,<\/li>\n
  3. the \u201cknow me\u201d phase: this is about understanding who the user is, what he likes and what he does through the data he stored; so that he can be presented with offers and messages which are relevant to him,<\/li>\n
  4. \u201cbe me\u201d phase: this is where services are acting on the user\u2019s behalf based on learned or explicit data.<\/li>\n<\/ol>\n

    Yet, looking at how many companies do this show that there is still room for improvement:<\/p>\n