{"id":3646,"date":"2013-03-13T07:23:27","date_gmt":"2013-03-13T06:23:27","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=3385"},"modified":"2023-07-11T09:13:50","modified_gmt":"2023-07-11T07:13:50","slug":"techies-and-marketers","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/03\/13\/techies-and-marketers\/","title":{"rendered":"Techies and marketers: a case of &#8220;Us and Them&#8221;"},"content":{"rendered":"<p><em>Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let\u2019s be honest) posted by <a href=\"http:\/\/www.facebook.com\/PhysicistTv\" target=\"_blank\" rel=\"noopener noreferrer\">Physicisttv on their Facebook page last night<\/a> and I couldn\u2019t help sharing it with you on this blog. The fact is we could change the caption for almost any kind of job that you\/others\/we (change pronoun) don\u2019t \u2013 quite \u2013 understand.<\/em><\/p>\n<h2>Techies and marketers: a case of &#8220;Us and Them&#8221;<\/h2>\n<figure style=\"width: 385px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/howuserseeprogrammersandviceversa.jpg\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0; border-width: 0;\" title=\"howuserseeprogrammersandviceversa\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/howuserseeprogrammersandviceversa_thumb.jpg\" alt=\"Techies and marketers: a case of &quot;Us and Them&quot;\" width=\"385\" height=\"339\" border=\"0\" \/><\/a><figcaption class=\"wp-caption-text\">Techies and marketers: a case of &#8220;Us and Them&#8221;<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p>Very often I have seen \u201cbusiness\u201d people label their digital experts \u201cgeeks\u201d while meaning \u201cmartians\u201d. Even myself (roarrrrrring laughter!). Conversely, programmers see users as dummies (remember the intelligence chart in the Dilbert Principle in which Dilbert descibes end users as more stupid that hammers\u00a0 and \u201csilly putty\u201d?!)<br \/>\n<a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/clip_image002.jpg\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0; border-width: 0;\" title=\"clip_image002\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/clip_image002_thumb.jpg\" alt=\"clip_image002\" width=\"644\" height=\"301\" border=\"0\" \/><\/a><br \/>\n<em>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Dilbert\" target=\"_blank\" rel=\"noopener noreferrer\">[in Dilbert Principle]<\/a><\/em><\/p>\n<p>After all, I could well ask a bean counter to sit in that chair and I\u2019d see him as a martian because I never understood what these guys were up to. A case of \u201cus and them\u201d\u2026 a bit like what\u2019s happening with help desks \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let\u2019s be honest) posted by Physicisttv on their Facebook page last night and I couldn\u2019t help sharing it with you on this blog. The fact is we could change the caption for almost any kind of &hellip;<\/p>\n","protected":false},"author":2,"featured_media":62807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[4261,4333,4429,4513,4553,4692,4991,4999],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation","tag-computers","tag-dilbert-principle","tag-geeks","tag-innovation","tag-it","tag-nerds","tag-usability","tag-users"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Techies and marketers: a case of &quot;Us and Them&quot; visionary marketing<\/title>\n<meta name=\"description\" content=\"Are techies and marketers able to work as a team? 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