{"id":3645,"date":"2013-03-07T11:35:51","date_gmt":"2013-03-07T10:35:51","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=3369"},"modified":"2020-09-19T09:14:51","modified_gmt":"2020-09-19T07:14:51","slug":"crowdfunding-sticknfind-raises-1-million-dollars-via-indiegogo-mwc13","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/03\/07\/crowdfunding-sticknfind-raises-1-million-dollars-via-indiegogo-mwc13\/","title":{"rendered":"Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo"},"content":{"rendered":"<p><em>No, you\u2019re not deaming! The SticknFind startup raised closed to 1 million dollars on the <a href=\"http:\/\/www.indiegogo.com\/\">Indiegogo<\/a> crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have won many awards since then declared Jimmy Buchheim in his introduction yesterday.<\/em><\/p>\n<h2>Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo<\/h2>\n<figure id=\"attachment_57222\" aria-describedby=\"caption-attachment-57222\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/x1080-e1600499442570.jpeg\"><img decoding=\"async\" class=\"wp-image-57222 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/x1080-e1600499442570.jpeg\" alt=\"crowdfunding: Sticknfind raises 1 million dollars via Indiegogo\" width=\"519\" height=\"339\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/x1080-e1600499442570.jpeg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/x1080-e1600499442570-459x300.jpeg 459w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><figcaption id=\"caption-attachment-57222\" class=\"wp-caption-text\">crowdfunding: Sticknfind raises 1 million dollars via Indiegogo<\/figcaption><\/figure>\n<p>He and his teams have also developed the <a href=\"http:\/\/www.indiegogo.com\/blutracker\">Blutracker project in the past can track various items within 2,500 ft range also funded through Indiegogo ($180,500<\/a> were raised for that project) as well as Meterplug, an intelligent plug which measures your real electricity consumption and displays the consumption in local currency (<a href=\"http:\/\/www.indiegogo.com\/projects\/meterplug-lower-your-electricbill-measure-real-electric-cost\">close to $128,000 on Indiegogo too<\/a>). \u201cThis has been a very successful company\u201d CEO and founder Jimmy Buchheim said. He started the new company in early December: \u201cit wasn\u2019t easy\u201d he said, but he looked very pleased with the funding he got from the crowdfunding platform. Indeed, I know of few people who wouldn\u2019t be happy with that!<\/p>\n<p><iframe title=\"Sticknfind CEO Jimmy Buchheim presents the SticknFind sticker at Mobile World Congress 2013\" frameborder=\"0\" width=\"500\" height=\"281\" src=\"https:\/\/geo.dailymotion.com\/player.html?video=xxt2n4&#038;\" allowfullscreen allow=\"autoplay; fullscreen; picture-in-picture; web-share\"><\/iframe><\/p>\n<div><\/div>\n<h3><strong>Why go through crowdfunding?<\/strong><\/h3>\n<p>\u201cThe most obvious way, apparently, was to design our product, produce it and pitch it and then sell it to some industrialist, but this wasn\u2019t easy for us to do. So we decided to go the crowdfunding way because the input from the users is sometimes more valuable than what you can get from a company\u201d Buchheim said. He added \u201cindustrialists want to change the product to suit their needs and not that of their clients, and talking to VCs ends up with having too many cooks in the kitchen and this is how it starts to get bad!\u201d<br \/>\nSo, what is that innovation which users have found worth investing one million dollars into?<\/p>\n<ul>\n<li>First and foremost, it\u2019s about an \u201c<strong>amazing tracking feature<\/strong>\u201d to put it in the words of Buchheim\u2019s: \u201ca lot of Intellectual Property went into the tracking mechanism\u201d he said. What it means is that it gives users the ability to measure very precisely where an object is located : \u201cthe resolution is amazing, the system is able to measure very short distances\u201d,<\/li>\n<li>Secondly, the <strong>find it feature<\/strong> which enables the sticker to send a notification if the paired object comes into range. Users get alerts on their phone if they leave the object behind them. You can place the sticker on a camera; on your car keys etc. and you can even measure the temperature of an object too (this would, for instance, tell you whether the object is outside or inside),<\/li>\n<li>Thirdly, the <strong>easy zooming capability<\/strong> enables one to find keys in a 150ft (45 metres) range but SticknFind was able to extend that reach to 300ft (90 metres). Based on feedback from users, they produced prototypes with 3 different manufacturers. \u201cIt took us a lot of tuning\u201d Buchheim added, \u201cthey are made of very small parts and it required extensive work but we eventually identified the right kind of plastic so as to find the right mix [i.e. neither too rigid or too rubbery] in order to increase the reach\u201d.<\/li>\n<\/ul>\n<p>SticknFind will start shipping next week. The company started production last month, that is to say early compared to their initial promise (end of March), and the device will be available from retailers in April. This is the first generation of trackers, Buchheim said, \u201cwe are creating a new market and it will trigger huge applications. People and companies are losing a lot of money with stuff they lose\u201d he said. What of generation 2 then? \u201cIt will be even smaller\u201d, Jimmy Buchheim promised,h \u201cyou could even have it on your toothbrush!\u201d in said in jest.<br \/>\n\u201cThis is the true Internet of things\u201d Buchheim declared. The price for 2 stickers is $49 and $89 for 4 and there will be packs of 10 available. The app will be free and available on Google Play and IOS and it will be working on the Blackberry Z10 too (April release). And the battery lasts for two years so won\u2019t even need to change it that often. A free SDK will be released to developers. The SDK will also be made available for Mac OSx (by March) and Windows 8 (from April onwards).<br \/>\nThere are many applications for SticknFind, including industrial applications such as the keeping of inventory (100 and even 1000 items can be working at the same time the SticknFind CEO said).<br \/>\nThe system, because it uses Bluetooth 4.0, only works with newer phones (Iphone 4S or newer or Samsung Galaxy SIII etc.) but no additional accessory is required to make it work. \u201cThe only way to make the battery work for 2 years was to use the new generation of Bluetooth, otherwise it wouldn\u2019t have lasted more than a few days\u201d Buchheim declared. As for security, pairing is limited to devices when they are 1 m apart and \u201cyou have to tap it to activate it so that it\u2019s safer\u201d.<br \/>\n<strong>This technology is really innovation at its best, it fill in a requirement, is available right now, and is both simple and ground-breaking; no wonder they raised so much money from Indiegogo.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, you\u2019re not deaming! The SticknFind startup raised closed to 1 million dollars on the Indiegogo crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have won many awards since then &hellip;<\/p>\n","protected":false},"author":2,"featured_media":57222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[4172,4199,4502,4663,4933,4973],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation","tag-bluetooth","tag-buchhaim","tag-indiegogo","tag-mobile-applications","tag-sticknfind","tag-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo<\/title>\n<meta name=\"description\" content=\"No, you\u2019re not deaming! 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/3645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/3645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/57222"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}