{"id":3641,"date":"2013-02-26T08:05:47","date_gmt":"2013-02-26T07:05:47","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=3325"},"modified":"2024-03-19T14:10:24","modified_gmt":"2024-03-19T13:10:24","slug":"zte-mobile-phone","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/02\/26\/zte-mobile-phone\/","title":{"rendered":"ZTE launches mega phone and announces shift in mobile industry"},"content":{"rendered":"<p><em>On February 25th, at the <a href=\"https:\/\/web.archive.org\/web\/20231208062233\/https:\/\/zteusa.com\/collections\/phones\" target=\"_blank\" rel=\"noopener\">ZTE<\/a> press conference about its release of a new large size mobile phone at Mobile World Congress, the show was not where you\u2019d think it was. The announcement of ZTE\u2019s new launch of devices (one of which with the brand new Firefox OS) has given way to a real scrum amongst journalists who were fighting for a good space in conference room 1 of the MWC media village. Why so?<\/em><\/p>\n<h2>ZTE launches mega mobile phone and announces shift in mobile industry<\/h2>\n<figure id=\"attachment_3326\" aria-describedby=\"caption-attachment-3326\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3326 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/02\/dsc2630_thumb-e1636021653831.jpg\" alt=\"ZTE launches mega mobile phone and announces shift in mobile industry\" width=\"519\" height=\"340\" \/><figcaption id=\"caption-attachment-3326\" class=\"wp-caption-text\">ZTE mobile phone launch: Heads, it was a Press Conference Tails, Journalists fighting for a scoop (already leaked on CNET 3 hours before)<\/figcaption><\/figure>\n<p>Even though the video demo of the brand new ZTE Grand Memo led to chuckles in the room when the conference room\u2019s sound system refused to reproduce anything more than hisses, the launch of the large screen high end smartphone by the Chinese manufacturer was nothing to laugh at. Indeed, our 2012 live Orange blog readers had already got a hint of the Chinese offensive on the Western front.<\/p>\n<p>ZTE and Huawei were indeed very present at MWC last year (remember the horse?). 2012 was the sign that Chinese manufacturers were entering that market and penetrating foreign markets way beyond the borders of China.<br \/>\n<!--more-->Now, today\u2019s announcement was anything but laughable, it was a clear signal that, to put it in the words of He Shiyou EVP and head of mobile devices division, the main objective of the company is to \u201cbe a player in high-end devices and even become one of the top 3 players in the World by 2015\u201d. As a matter of fact, Chinese manufacturers benefit from a very large domestic market and now it is time for them to deploy around the world. Once again quoting the ZTE exec, \u201cIDC declared we sell 65 million devices per annum\u201d he said, \u201cwe are the fourth device manufacturer in the world and 70% of ZTE\u2019s revenue is made of mobile devices\u201d; the company also expects to grow its revenue y 30% in 2013.<\/p>\n<figure id=\"attachment_3331\" aria-describedby=\"caption-attachment-3331\" style=\"width: 441px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/02\/zte-grand-memo-2.jpg\"><img decoding=\"async\" class=\" wp-image-3331 \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/02\/zte-grand-memo-2.jpg?w=490\" alt=\"The famous ZTE Grand Memo (photo ZTE)\" width=\"441\" height=\"228\" \/><\/a><figcaption id=\"caption-attachment-3331\" class=\"wp-caption-text\">The now famous ZTE Grand Memo (photo ZTE)<\/figcaption><\/figure>\n<p>What was new today is the <strong>Grand Memo smartphone \u201c4S\u201d (as in slim\/screen\/speed\/safe)<\/strong>, a <a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/02\/feb-25-zte-launches-grand-memo-5-7-inch-handset-using-qualcomm-snapdragon-800-processor_final.doc\" target=\"_blank\" rel=\"noopener noreferrer\">super-sized 5.7 inch screen device packed with features (including full 1080p HD video recording)<\/a>, which also includes Dolby\u2019s sound solution. This shouldn\u2019t come as a surprise, as \u201c70% of smartphone users think that sound quality is essential in providing great experience for a phone\u201d the Dolby representative said. The big phone also has designed a special interface so \u201cthat dialling is possible even with one hand despite large screen\u201d therefore showing that \u201cone of the key areas is the development of the user interface and easier navigation menus, which have been created and are unique to ZTE\u201d. The launch will take place this year and should \u201cprovide the springboard for success\u201d He added.<\/p>\n<p>ZTE also announced a brand new entry-level smartphone based on the Mozilla Foundation\u2019s brand new Firefox operating system, and the phone is named, very logically, \u201cZTE Open\u201d. Even though there are still some grey areas such as pricing, availability, and \u2013 in the case of the ZTE open phone \u2013 specific number of applications running, one can sense that the mobile industry is just about to turn a new page. China is no longer the place for producing cheap phones which were originally designed overseas, it\u2019s mostly becoming a centre for innovation and mobile phones are no exception.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On February 25th, at the ZTE press conference about its release of a new large size mobile phone at Mobile World Congress, the show was not where you\u2019d think it was. The announcement of ZTE\u2019s new launch of devices (one of which with the brand new Firefox OS) has given way to a real scrum &hellip;<\/p>\n","protected":false},"author":2,"featured_media":3326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079],"tags":[4151,4233,4667,4668,5058],"class_list":["post-3641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-technology","tag-barcelona","tag-china","tag-mobile-devices","tag-mobile-industry","tag-zte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZTE mobile phone launch: manufacturer announces major shift in industry<\/title>\n<meta name=\"description\" content=\"On February 25th, at the ZTE press conference at Mobile World Congress, the show was not just about theur newly announced mobile phone\" \/>\n<meta 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