{"id":3635,"date":"2012-10-02T06:20:59","date_gmt":"2012-10-02T05:20:59","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=3144"},"modified":"2024-03-06T08:42:21","modified_gmt":"2024-03-06T07:42:21","slug":"app-net","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/10\/02\/app-net\/","title":{"rendered":"Is App.net ‘s Dalton Caldwell the new Zuckerberg?"},"content":{"rendered":"

Dalton Caldwell, 32, is the founder and CEO of App.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., then joined Symbolic Systems in 2003. He was a precursor in social networks (check his bio on wikipedia<\/a>) at the time (2003) when Friendster was around; he is the creator of Imeem, which was \u201coriginally a Skype-modelled Desktop social network in a peer-to-peer approach\u201d.\u00a0 After multiple incarnations it became a music sharing system, the 75th largest website in the world and \u201cthe first legal music downloading system\u201d. Imeem<\/a>, as it was called, was eventually acquired by Myspace in 2009. Caldwell was also awarded the best mobile app award by Techcrunch as early as 2008, when mobile was unknown to most. Now you start to understand. Dalton Caldwell is a trail-blazer, and anything but the average start-up founder, he is a true wizard, a brilliant mind who is responsible for the latest buzz in social media in the valley \u2026 and the rest of the world. Imagine that, he turned down an \u201cacqui-hire\u201d offer by Facebook which could have made him even richer than he already is<\/a>.<\/em><\/p>\n

Is App.net ‘s Dalton Caldwell the new Zuckerberg?<\/h2>\n

Now, will app.net replace Facebook and Dalton Caldwell be the new Zuckerberg? If he dons the same kind of hoodies, needless to say his philosophy is entirely different; and I have to admit that I like it a lot \u2026 Let\u2019s zoom in on app.net with the notes taken during the interview we had with him last week during the blogger bus tour in Soma*, San Francisco:<\/em><\/p>\n

\"Is
\n[Dalton Caldwell, the CEO and founder of app.net]<\/em>
\nCaldwell launches mobile photo sharing app before Instagram and loses<\/strong>
\nCaldwell and his teams wanted \u201cto do something which is mobile first\u201d. What with the immense success of applications like Instagram<\/a> and Pinterest<\/a>, the focus is on mobile. Facebook is getting to grips with this now that analysts are criticising them for not being able to monetise on mobiles<\/a> at a a time when users are shifting from Web to smartphones<\/a>.<\/p>\n

Two and half years ago, the team started working on a mobile photo sharing \u201cpre-instagram\u201d application named Picplz. After they raised funds and came to realisation they would only lose the battle against Instagram, they did the right thing, folded Picpliz and went on to the next thing. It often happens like this in Silicon Valley. In the high-tech business, Pivoting moments<\/em> like this happen all the time. Don\u2019t forget that Google ended up being a search engine after Yahoo! had refused to buy their algorithm (as per the story described in Scott Berkun\u2019s The Myths of Innovation).<\/p>\n

App.net ‘s Caldwell turns down acqui-hire by Facebook<\/h3>\n

The team then \u201ctook a few shots with the same infrastructure\u201d and of Caldwell\u2019s own accord, \u201cthis is why they were able to catch up so quickly with App.net\u201d. The first idea was to help third party developers find how to integrate their apps within Facebook or Twitter. Caldwell\u2019s team started building more tools for the Facebook platform and after opengraph \u201ccame to fruition, it all worked so well with Facebook that they wanted to \u201cacqui-hire\u201d them\u201d. Yet, Caldwell \u201cwasn\u2019t enthusiastic\u201d to put it in his own words. A friend of his then suggested not to worry about the websites but to focus on the APIs. This was in 2008-2009. App.net wasn\u2019t yet what it is now.<\/p>\n

Social Networks becoming ad companies will shut down their APIs<\/h3>\n

If most social networks like Twitter and Facebook started off as APIs and helped build entire ecosystems around them, \u201c[they] couldn\u2019t stick to this because of monetisation\u201d Caldwell explained. He then wrote a blog post (What Twitter could have been<\/span>) on July 1 (a Sunday) in which he vented his frustration. Little did he know that his post would attract a hug following and that he was about to start something new. The blog post \u201ctook off, with hundreds of thousands of visits, (even though it only consists of a few paragraphs). In that piece, Dalton Caldwell contends that \u201cevery API will be closed by social networks because [popular social networks] went away from being API companies to become ad companies and it means that they have to control everything\u201d.
\nif they decide to close their APIs, then why not build an API?<\/strong>
\n\u201cThe idea then became to build an API company!\u201d Caldwell went on. \u201cMost people don\u2019t know how bad things are, and they will notice in the next few months that certain applications stop working\u201d he said.
\n\"Is
\n[apps.net : global feed page]<\/em><\/p>\n

Crowd-funding \u2026 in a matter of weeks
\n\"$-large\"<\/a><\/h3>\n

This is how app.net was given a front end which \u201clooks like Twitter looked in 2007\u201d the young entrepreneur added. Just as a proof of concept, for this front-end is not meant to be a Twitter replacement. Developers are proposed to build applications on it. Imagine a social chess game for instance, all built on the common API and digging from the common user base.
\nThe new project son attracted 10,000 users<\/a> in a matter of weeks. Which means that the $ 500k goal the company had set up for themselves by the end of August. \u201cThis is how start-ups work\u201d Dalton Caldwell explained: \u201cif Youtube had launched 6 month later or before it wouldn\u2019t have succeeded. Social media made it happen it wasn\u2019t us. We are just under 20,000 users now. No idea how long it will take for them to have million of users versus the current 20,000. I don\u2019t know how long it will take us to reach millions, maybe it will never do. In fact in depends on whether somebody develops a killer application based on the App.net AP!\u201d he said.<\/p>\n

A lot of people got angry<\/h3>\n

Caldwell admitted to making a lot of people angry; with a few lines he put his finger on a fundamental issue which is plaguing the current development of social media. Social networks were developed with the idea that Marketing could be done differently and barely 3 years ago, the world was buzzing with Tara Hunt\u2019s Whuffie Factor concept, a founding book placing social capital over financial value. With the race to monetisation \u2013 which grew even worse with Facebook\u2019s IPO \u2013 all of this is gone for good. We are left with advertising and I admit to sharing Caldwell\u2019s frustration; a frustration I had already vented a year and a half ago as President of Media Aces in France.
\n\u201cWe are building a privacy model and we are not going to impose a business model\u201d Caldwell concluded. \u201cThose who build the best apps will be rewarded and there are 6 apps in the application store so far\u201d he said.<\/p>\n

Embrace the philosophy \u2026 well worth $50<\/h3>\n

It\u2019s hard to tell whether App.net will scale to millions of users like other platforms. As a matter of fact, it\u2019s not even competing on the same level at all<\/a>. At any rate, for social media veterans like me, Caldwell is spot on in terms of how he approaches social media and it\u2019s well worth $50 in my eyes. After all, app.net may well just remain a social network for the happy few who want to escape interruption marketing and the use of your private data and content by public companies. If only for that, I feel like joining App.net and supporting Dalton and his teams.<\/p>\n

Caldwell may not be the next Zuckerberg after all, maybe just the other way round. Small is beautiful!<\/p>\n

Notes<\/em><\/p>\n

\n

*Soma = South of Market (downtown San Francisco district situated south of \u2018Market\u2019, a major artery in the centre of the City.<\/p>\n","protected":false},"excerpt":{"rendered":"

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