{"id":3576,"date":"2011-03-30T06:30:00","date_gmt":"2011-03-30T05:30:00","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=1717"},"modified":"2020-11-01T11:17:49","modified_gmt":"2020-11-01T10:17:49","slug":"walmart-social-media","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2011\/03\/30\/walmart-social-media\/","title":{"rendered":"Walmart social media and change management"},"content":{"rendered":"

Walmart\u2019s Lisa Thurber presented her internal social media platform called mywalmart.com at the 2011 blogwell session<\/a> which took place in New York City.\u00a0<\/em><\/p>\n

Walmart, social media and change management<\/h2>\n
\"Walmart,
Walmart, social media and change management<\/figcaption><\/figure>\n

Walmart social media numbers<\/h3>\n

More than a million of registered employees engage on that platform and the site delivers something like 12.3 million page views a month and rising and mobile accounts for 50% of the traffic. Associates are talking on this platform 24\/7 Lisa added.<\/p>\n

Walmart using social media to answer questions<\/h3>\n

Healthcare and coverage are one of the very hot topics on the platform. Subject matter experts respond to employee questions online and Walmart has witnessed a 20% drop in calls to the call centre. Lisa adds that she is not certain that this programme is the reason for 100% of these drops in calls but she is sure that it did contribute to it.<\/p>\n

Social media seen as not that negative by Walmart<\/h3>\n

Walmart was anticipating a lot of negativity but in fact, it wasn\u2019t the case unless responses didn\u2019t come fast enough. Walmart does not edit anything that is negative when it\u2019s posted by an associate. The team is trying to engage with the associates when they are at work if they have a very serious issue.<\/p>\n

Mobile usage doesn\u2019t have to be encouraged, it happens most naturally because everyone\u2019s got mobiles and in the retail industry it\u2019s so much easier to use the mobile phone than sitting behind a desk.<\/p>\n

Social media best practices according<\/h3>\n

having open conversations with the parties involved is seen by Lisa as the best practice. Besides, Lisa\u2019s partnership with her internal legal teams proved very profitable and they raised the threshold of acceptability in order to make things possible.
\nselling this management
\nWalmart has a media team of 9, of those 9, 2 are moderating on a daily basis, including Lisa herself. Because Walmart is not filtering negative comments, there are no particular requirements to have more people. As to selling\u00a0 this to management, Lisa said that the fact that opinions were expressed more openly was actually a selling point to management as opposed to finding these conversations posted somewhere else. Users are only recommended not to post personal content, but this is for privacy protection purposes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart\u2019s Lisa Thurber presented her internal social media platform called mywalmart.com at the 2011 blogwell session which took place in New York City.\u00a0 Walmart, social media and change management Walmart social media numbers More than a million of registered employees engage on that platform and the site delivers something like 12.3 million page views a …<\/p>\n","protected":false},"author":2,"featured_media":58449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4170,4891,5013],"class_list":["post-3576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blogwell","tag-social-media","tag-walmart"],"yoast_head":"\nWalmart social media and change management at Blogwell in NYC 2011<\/title>\n<meta name=\"description\" content=\"Walmart social media heard Lisa Thurber presented her platform called mywalmart.com at the 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