{"id":3575,"date":"2011-03-29T18:56:00","date_gmt":"2011-03-29T17:56:00","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/2011\/03\/29\/sabre-holdings-the-great-community-race\/"},"modified":"2020-11-01T11:38:51","modified_gmt":"2020-11-01T10:38:51","slug":"sabre-holdings-the-great-community-race","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2011\/03\/29\/sabre-holdings-the-great-community-race\/","title":{"rendered":"Sabre holdings: the great community race on social media"},"content":{"rendered":"<p><em>On March 29 I attended the Sabre holdings presentation at <a href=\"https:\/\/visionarymarketing.com\/en\/2010\/11\/andy-sernovitz-large-companies-getting-into-social-media-need-support-and-smbc-was-the-missing-piece-in-that-puzzle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogwell<\/a> in NYC.<\/em><br \/>\n<em>a presentation by Susan Via, Manager Community Marketing and Engagement &amp; Lorie Robinson, Product Marketing, Sabre <a href=\"https:\/\/www.sabre.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">holdings<\/a><\/em><\/p>\n<h2>Sabre holdings: the great community race on social media<\/h2>\n<figure id=\"attachment_58465\" aria-describedby=\"caption-attachment-58465\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-58465\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/03\/27889825295-2022e17fb6-c.jpg\" alt=\"Sabre holdings: the great community race on social media\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/03\/27889825295-2022e17fb6-c.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/03\/27889825295-2022e17fb6-c-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-58465\" class=\"wp-caption-text\">Sabre holdings: the great community race on social media<\/figcaption><\/figure>\n<p>Sabre is a major player in the airline reservation industry. Passenger reservations, cruise schedules etc. Some years ago, Sabre went on to embark on a community programme.<\/p>\n<p><!--more-->There is a Sabre community portal, password-protected and a hub, which is Sabre\u2019s Facebook-like business networking portal. The hub is a tool that Sabre\u2019s customers had asked for. The objective was to increase employee engagement to improve customer experience. Yet, some of the engagement they got from employees was not always up to scratch.<br \/>\nThis is why Sabre took a step back and launched the <em>Great Community Race! <\/em>The races stretched over a period of 3 months.\u00a0 A minimum of 3 tasks were assigned to each team. Bonus points were granted and at the end a judge awarded prizes. The aim was to get over the \u201cI don\u2019t have time to do that\u201d syndrome.<br \/>\nThe result was pleasantly surprising. Some teams had given themselves\u00a0 names, and the sense of competition and camaraderie was high. 4 awards were granted: 1) highest cumulative score 2) product suite with highest score 3) team with high score (not highest) but consistent approach 4) teams new to community<br \/>\n<strong>The result is seen by the team as an overall success:<\/strong><\/p>\n<ul>\n<li>23 teams fully engaged<\/li>\n<li>above 3,000 portal content items published and created<\/li>\n<li>average blog posts\/ month up 573%<\/li>\n<li>portal accounts increased by 7%<\/li>\n<li>hub accounts increased 9%<\/li>\n<\/ul>\n<p><strong>Lessons learned<\/strong><\/p>\n<ul>\n<li>having fun is useful in that process<\/li>\n<li>so is Executive involvement<\/li>\n<li>assigned tasks was appreciated<\/li>\n<li>Sabre thinks they should have done this even earlier<\/li>\n<li>it\u2019s not a one-for-one return (\u201cbecause we engage more doesn\u2019t mean customers will\u201d)<\/li>\n<\/ul>\n<p><strong>some of the next steps include:<\/strong><\/p>\n<ul>\n<li>community certification programme<\/li>\n<li>strengthening of community interaction to increase sales\u2019 understanding and participation<\/li>\n<li>develop detailed external social media plan in order to decide how to best use Facebook, Twitter, LinkedIn and other tools.<\/li>\n<li>the race ended recently, and the Sabre team wishes to move forward with was is going to be next.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement &amp; Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger reservations, cruise schedules etc. Some &hellip;<\/p>\n","protected":false},"author":2,"featured_media":58465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4162,4168,4170,4889,4908,4919],"class_list":["post-3575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog-council","tag-blogosphere","tag-blogwell","tag-social-meda","tag-social-media-strategy","tag-socialmedia-org"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabre holdings: the great community race on social media<\/title>\n<meta name=\"description\" content=\"On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement &amp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2011\/03\/29\/sabre-holdings-the-great-community-race\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabre holdings: the great community race on social media\" \/>\n<meta property=\"og:description\" content=\"On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement &amp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2011\/03\/29\/sabre-holdings-the-great-community-race\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-29T17:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-01T10:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/03\/27889825295-2022e17fb6-c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2011\\\/03\\\/29\\\/sabre-holdings-the-great-community-race\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2011\\\/03\\\/29\\\/sabre-holdings-the-great-community-race\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Sabre holdings: the great community race on social media\",\"datePublished\":\"2011-03-29T17:56:00+00:00\",\"dateModified\":\"2020-11-01T10:38:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2011\\\/03\\\/29\\\/sabre-holdings-the-great-community-race\\\/\"},\"wordCount\":381,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2011\\\/03\\\/29\\\/sabre-holdings-the-great-community-race\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/27889825295-2022e17fb6-c.jpg\",\"keywords\":[\"blog council\",\"blogosphere\",\"blogwell\",\"Social Meda\",\"social media strategy\",\"socialmedia.org\"],\"articleSection\":[\"social media &amp; 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