{"id":3562,"date":"2010-11-17T12:00:27","date_gmt":"2010-11-17T11:00:27","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=1549"},"modified":"2020-11-02T18:47:45","modified_gmt":"2020-11-02T17:47:45","slug":"zscaler-we-want-to-be-the-salesforce-com-of-internet-security","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/11\/17\/zscaler-we-want-to-be-the-salesforce-com-of-internet-security\/","title":{"rendered":"Zscaler wants to be the Salesforce.com of Internet security!"},"content":{"rendered":"

On November 15, I was invited with a group of journalist to a press tour in the Silicon Valley (a sequel to our June 2010 press tour in the Valley). Our first presentation took place in Sunnyvale, Calif. at the main office of <\/em>Zscaler<\/em><\/a>, a ground-breaking cloud security provider, which is also a partner of <\/em>Orange Business Services<\/em>. <\/em><\/p>\n

The landscape has evolved<\/strong><\/p>\n

The security landscape has changed dramatically over the past decade. Whereas most security threats (apart from social engineering) used to come from outside devices like floppy disks or the more recent USB keys, the vast majority of threats are now directly coming from the Internet.<\/p>\n

Zscaler wants to be the Salesforce.com of Internet security!<\/h2>\n
\"Zscaler
Zscaler wants to be the Salesforce.com of Internet security!<\/figcaption><\/figure>\n

This has forced enterprises to equip themselves with a flurry of protection devices and software which have, over the years, generated staggering complexity; and now, this complexity is increasingly getting out of hand.<\/p>\n

Traffic and policy management have become so important that the very dissemination of such rules and policies are a major\u00a0pain-point\u00a0for CIOs, not to mention the fact that simple techniques such as URL filtering, for instance, are not always proving very effective.<\/p>\n

Besides, traditional security measures generate humongous log files. Something had to be done, mostly in that age of cloud computing, in which all clients are now seeking to rent their IT instead of buying it. Zscaler\u2019s approach is therefore not to compete in the same market as traditional players, but to redefine the game plan by providing security in the cloud.<\/p>\n

The Zscaler blog<\/strong><\/p>\n

The company is security savvy and dedicated to the Web community. To that intent Zscaler have developed a R&D blog available at http:\/\/research.zscaler.com<\/a>: the blog is packed with information about Web security and you are mostly advised to download their own blacksheep firefox plug-in, a security device which will protect your device from the firesheep wifi sniffing plug-in so as to avoid that your facebook details be stolen by malicious people.<\/p>\n

The Future?<\/strong><\/p>\n

What will be the future for Zscaler? Will the company sell itself to a bigger company? Zscaler is getting so many calls from VCs throughout the week that it would be an option if its CEO didn\u2019t think that this isn\u2019t one of his objectives. Zscaler is now performing so well that they think they are in a position \u201cto build the salesforce.com of Internet Security\u201d.<\/strong><\/p>\n

So far, the security market is a $1.2bn market dominated by a few players and then there are small players in the background. But the market is growing 30% year on year and Zscaler\u2019s CEO think that it is still new and that \u201cno one had ever done it properly so far\u201d. This is why Zscaler thinks it can be a major player in that market by disrupting it and changing the ball game.<\/p>\n

Below is a transcript of the presentation as it was delivered on November 15 in Sunnyvale, Calif. (the presentation was delivered by <\/strong>Shrey Bhatia, Zscaler\u2019s head of worldwide field management and <\/strong>its CEO, Jay Chaudhry<\/strong>)<\/span><\/p>\n

overview of Zscaler and its products<\/strong><\/p>\n