{"id":3556,"date":"2010-06-29T06:00:00","date_gmt":"2010-06-29T04:00:00","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=1351"},"modified":"2020-11-03T17:33:50","modified_gmt":"2020-11-03T16:33:50","slug":"7-reasons-why-social-media-applies-to-b2b","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/06\/29\/7-reasons-why-social-media-applies-to-b2b\/","title":{"rendered":"7 reasons why Social Media is a perfect fit for B2B"},"content":{"rendered":"<p><em>As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true. The fact that there are fewer B2B examples of the use of social media is probably due to the maturity of that sector with regard to the use of technology and has nothing to do in my eyes with the fact that it is not adapted to social media. <\/em><\/p>\n<h2>7 reasons why Social Media is a perfect fit for B2B<\/h2>\n<figure id=\"attachment_52746\" aria-describedby=\"caption-attachment-52746\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-52746 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/barometre-B2B-getquanty-0-scaled.jpg\" alt=\"7 reasons why Social Media is a perfect fit for B2B\" width=\"520\" height=\"347\" \/><figcaption id=\"caption-attachment-52746\" class=\"wp-caption-text\">7 reasons why Social Media is a perfect fit for B2B<\/figcaption><\/figure>\n<p><em>Here are 7 reasons why I think this is the case:<\/em><\/p>\n<ol>\n<li>for social media to have an impact, one has to foster collaboration and develop a community feeling. This is typically done through the mixing of three main ingredients: passion, help between members and mutual benefit. These ingredients are usually very commonplace amongst existing b2B communities,<!--more--><\/li>\n<li>B2B communities are niche and they are about passionate experts who can debate about fairly specific subjects in great detail. Comments may be few and far between but rewarding,<\/li>\n<li>the ability to include customers in the definition of a new service has been a staple of B2B marketing for donkey&#8217;s years. Customer advisory boards, Product and Client User Groups are very commonplace in B2B environments,<\/li>\n<li>B2B is less exposed than B2C: Hence B2B players are running fewer risks when engaging in online collaboration than B2C players; there are few B2B equivalents to the Kryptonite or Nestl\u00e9 blog storms,<\/li>\n<li>in the B2B world, in most cases, co-creation has already been old hat for a long long time. As a matter of fact, most businesses to business offers are being developed in close partnership with clients and third-party value add providers. Comments in social media aimed at improving products are most welcome,<\/li>\n<li>TV and outdoor advertising are out of reach for most B2B companies. Hence the importance of digital and social media. Indeed amongst B2B high-tech companies, it is even very commonplace that they use nothing else but digital to do advertising,<\/li>\n<li>B2B business is made of ecosystems. Social media is ideal for fostering discussions and brand advocacy through such ecosystems.<\/li>\n<\/ol>\n<p>B2B, as a result, is, in my eyes, well adapted to social media and even probably more so than B2C even though B2B subjects will \u2013 barring a few exceptions \u2013 never reach the headlines. So much the better I would say because this is also what keeps trolls at bay! Agencies solely focused on B2C should also give it a thought and start paying attention to B2B customers and prospective customers, as well as hone their skills in the area of business to business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true. The fact that there are fewer B2B examples of the use of social media is &hellip;<\/p>\n","protected":false},"author":2,"featured_media":52746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4077,4073],"tags":[4144],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-social-media","tag-b2b-marketing-social-media-web-2-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 reasons why Social Media is a perfect fit for B2B<\/title>\n<meta name=\"description\" content=\"B2B social media makes more sense than what most people think. In fact this is easy to explain. B2B and social media are a perfect fit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2010\/06\/29\/7-reasons-why-social-media-applies-to-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 reasons why Social Media is a perfect fit for B2B\" \/>\n<meta property=\"og:description\" content=\"B2B social media makes more sense than what most people think. In fact this is easy to explain. B2B and social media are a perfect fit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2010\/06\/29\/7-reasons-why-social-media-applies-to-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-29T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-03T16:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/barometre-B2B-getquanty-0-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"7 reasons why Social Media is a perfect fit for B2B\",\"datePublished\":\"2010-06-29T04:00:00+00:00\",\"dateModified\":\"2020-11-03T16:33:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/\"},\"wordCount\":498,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/barometre-B2B-getquanty-0-scaled.jpg\",\"keywords\":[\"b2b marketing; social media; Web 2.0\"],\"articleSection\":[\"b2b marketing &amp; sales\",\"social media &amp; social networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/\",\"name\":\"7 reasons why Social Media is a perfect fit for B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2010\\\/06\\\/29\\\/7-reasons-why-social-media-applies-to-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/barometre-B2B-getquanty-0-scaled.jpg\",\"datePublished\":\"2010-06-29T04:00:00+00:00\",\"dateModified\":\"2020-11-03T16:33:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"B2B social media makes more sense than what most people think. 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