{"id":3486,"date":"2013-07-12T11:40:32","date_gmt":"2013-07-12T10:40:32","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=3486"},"modified":"2020-01-29T19:58:26","modified_gmt":"2020-01-29T18:58:26","slug":"sinek","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/07\/12\/sinek\/","title":{"rendered":"Sinek and the Golden Circle of innovation"},"content":{"rendered":"

Sinek and the golden circle of innovation<\/h2>\n

\"Sinek'sToday’s selection is this motivational video by Simon Sinek, a master in the Art of captivating the audience while only teaching a single thing and demonstrating it several times in the course of the same recording session. I find the video as impressive in terms of presentation skills as of the contents. Sinek is the inventor of the \u201c<\/span><\/em>Golden Circle of innovation<\/span><\/em><\/a>\u201d <\/span><\/em>concept: <\/span><\/em>
\nThe Golden Circle of innovation<\/a> is something very simple, and very often, simple things are the most effective. Yet, simplicity in this particular example boils down very much to the presentation skills of a top-class orator. What Sinek shows here is an explanation of how leadership, and innovation work, and the reason why true leaders manage to innovate and cross Geoffrey Moore\u2019s chasm (see figure per below), in order to convince the early and late majorities.This is applicable, not just for one form of innovation in particular, but whatever field of innovation is concerned. Sinek quotes three very different examples:<\/p>\n

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  1. Jobs at Apple (“because everybody can understand that particular example” he says, in essence),<\/li>\n
  2. Martin Luther King (“who shared a dream with us and not a plan”),<\/li>\n
  3. The Wright brothers (who managed to fly an aeroplane whereas they had no money and not even education and no other reasons to succeed).<\/li>\n<\/ol>\n
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