{"id":3416,"date":"2013-04-26T07:09:25","date_gmt":"2013-04-26T06:09:25","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=3416"},"modified":"2020-09-19T08:59:18","modified_gmt":"2020-09-19T06:59:18","slug":"innovation-investments","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/04\/26\/innovation-investments\/","title":{"rendered":"Booz Allen Global Innovation study shows rising R&#038;D investments"},"content":{"rendered":"<p>The global innovation report is a yearly report showing R&amp;D spendings and Innovation Investments\u00a0across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&amp;D do not differ much from one year to another.<\/p>\n<p>Although the report states that R&amp;D investments doesn\u2019t always mean that innovation is produced, or that this innovation is performing better than other products investments diluted across other budgets, there a precious few metrics that make it possible for us to measure how innovation is faring. So we\u2019ll have to make do with this.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image_thumb5.png\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: inline; float: right; padding-top: 0; border: 0;\" title=\"image_thumb[5]\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image_thumb5_thumb.png\" alt=\"image_thumb[5]\" width=\"154\" height=\"269\" align=\"right\" border=\"0\" \/><\/a>What the report shows as well is that rising investments mostly happe in America, whereas Europe was already deep in recession at that time. I can\u2019t wait to see what the 2013 report will show.<\/p>\n<p>At last, the report shows a strong correllation between sales and R&amp;D investments. One could read this either of two ways: when sales are good, R&amp;D investments grow, or \u2026 when R&amp;D investments grow sales are better.<\/p>\n<p>An interesting question would also be to wonder what is actually meant by R&amp;D spending and whether all product development efforts are measured under that umbrella. I have seen a lot of companies in which R&amp;D is kept as a separate effort and doesn\u2019t represent the main area for product design and development ; this is significant in a world in which innovation is driven by vendors\u2019 offerings, mostly in the Computing &amp; Electronics world, the first sector for innovation in that study.s<br \/>\n<a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image.png\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: inline; padding-top: 0; border: 0;\" title=\"image\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image_thumb.png\" alt=\"image\" width=\"640\" height=\"426\" border=\"0\" \/><\/a><br \/>\n<a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image11.png\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0; border: 0;\" title=\"image\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image_thumb11.png\" alt=\"image\" width=\"314\" height=\"487\" border=\"0\" \/><\/a><br \/>\n<strong>R&amp;D Spending Returns to Pre-Recession Levels, Finds Booz &amp; Company Global Innovation 1000 Study | Innovation Management<\/strong><br \/>\nkey findings from this year\u2019s Global Innovation 1000 study:<\/p>\n<ul>\n<li>The three industries with the greatest R&amp;D investment were computing and electronics, health, and automotive (28 percent, 21 percent, and 16 percent of the total Global Innovation 1000 spend, respectively).<\/li>\n<li>Two-thirds of the $53 billion increase in R&amp;D spending between 2010 and 2011 came from the computing and electronics, automotive, and industrials sectors.<\/li>\n<li>75 percent of companies increased their R&amp;D spending from the previous year in 2011, up from 68 percent in 2010.<\/li>\n<li>This year Amazon joined the top 10 \u201cMost Innovative\u201d companies pushing out Facebook. For the third straight year Samsung rose in rank on the list (to fourth place, up from seventh place last year), and Apple, Google, and 3M took the top three positions, respectively, also for the third consecutive year.<\/li>\n<li>Regionally, companies based in North America grew their R&amp;D spending by 9.7 percent\u2014just above the global average of 9.6 percent\u2014while Europe and Japan grew theirs at below-average rates of 5.4 percent and 2.4 percent, respectively.<\/li>\n<li>India- and China-based firms again increased R&amp;D investment at the highest rate overall across regions (27 percent on average), although from a small R&amp;D spending base.<\/li>\n<\/ul>\n<p>via R&amp;D Spending Returns to Pre-Recession Levels, Finds Booz &amp; Company Global Innovation 1000 Study | Innovation Management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global innovation report is a yearly report showing R&amp;D spendings and Innovation Investments\u00a0across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&amp;D do not differ much from one year to another. Although the report states that R&amp;D investments doesn\u2019t always &hellip;<\/p>\n","protected":false},"author":2,"featured_media":3449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[4180,4357,4436,4513,4518,4790,4791],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation","tag-booz-allen","tag-economics","tag-global-innovation-study","tag-innovation","tag-innovation-management","tag-product-design","tag-product-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booz Allen Global Innovation study shows rising R&amp;D investments<\/title>\n<meta name=\"description\" content=\"The global innovation report is a yearly report showing R&amp;D spendings and Innovation Investments\u00a0across different industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2013\/04\/26\/innovation-investments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booz Allen Global Innovation study shows rising R&amp;D investments\" \/>\n<meta property=\"og:description\" content=\"The global innovation report is a yearly report showing R&amp;D spendings and Innovation Investments\u00a0across different industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2013\/04\/26\/innovation-investments\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-26T06:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-19T06:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/04\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2013\\\/04\\\/26\\\/innovation-investments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2013\\\/04\\\/26\\\/innovation-investments\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Booz Allen Global Innovation study shows rising R&#038;D investments\",\"datePublished\":\"2013-04-26T06:09:25+00:00\",\"dateModified\":\"2020-09-19T06:59:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2013\\\/04\\\/26\\\/innovation-investments\\\/\"},\"wordCount\":508,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2013\\\/04\\\/26\\\/innovation-investments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/image.png\",\"keywords\":[\"Booz Allen\",\"economics\",\"global innovation study\",\"Innovation\",\"innovation management\",\"product design\",\"product development\"],\"articleSection\":[\"Marketing &amp; 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