{"id":3200,"date":"2012-11-13T09:31:17","date_gmt":"2012-11-13T08:31:17","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=3200"},"modified":"2023-01-29T19:42:14","modified_gmt":"2023-01-29T18:42:14","slug":"brogan-declares-social-media-not-dead-but-boring","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/11\/13\/brogan-declares-social-media-not-dead-but-boring\/","title":{"rendered":"Brogan Declares Social Media Not Dead But Boring"},"content":{"rendered":"

Is Social Media boring?\u00a0Chris Brogan’s latest piece<\/a> which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds 2010 in Exeter where I keynoted too: he was passionate, energetic\u2026 and warning the world that something big was happening. <\/em><\/p>\n

Brogan Declares Social Media Not Dead But Boring<\/h2>\n
\"Brogan<\/a>
Brogan Declares Social Media Not Dead But Boring<\/figcaption><\/figure>\n

All that is gone now! three gazillion repetitive blog pieces later, you now know everything about how to optimise your corporate Twitter account and\/or how to trick (or survive) Facebook’s ever-changing edge rank algorithm. Or rather, you don’t! because possessing focus focusing on tools is useless! Take a bit of hindsight with this piece and find out why\u2026<\/em><\/p>\n

Isn\u2019t it time we started telling bigger stories than this?<\/h3>\n

“When Julien Smith and I wrote The Impact Equation, we had a very specific goal in mind: help people get attention, understanding, and eventually a relationship of value. We built the book around the premise that well-defined goals were needed to craft ready-to-understand ideas, and that people could build a platform to spread those ideas to a network of people who cared enough to share those ideas with others. That\u2019s the simplest possible summary of the book.
\nWhat people maybe thought they were getting was a book about social media and social networks, about marketing and campaigns. Some people believe that\u2019s what Julien and I do. Social media are a set of tools. They\u2019re not all that interesting to talk about in and of themselves. The \u201cgee whiz\u201d has left the station. We want to talk about action\u2013 or if you\u2019ll pardon the self-reference, impact.”<\/p>\n

via Social Media Isn\u2019t Dead: It\u2019s Boring<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is Social Media boring?\u00a0Chris Brogan’s latest piece which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds 2010 in Exeter where I keynoted too: he was passionate, energetic\u2026 and warning the world that something big was happening. Brogan Declares Social Media Not …<\/p>\n","protected":false},"author":2,"featured_media":57254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4181,4195,4890,4891,4908],"class_list":["post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-boring","tag-brogan","tag-social-medi-marketing","tag-social-media","tag-social-media-strategy"],"yoast_head":"\nBrogan Declares Social Media Not Dead But Boring<\/title>\n<meta name=\"description\" content=\"Is Social Media boring?\u00a0Chris Brogan's latest piece which shows that those who were in first, had to go out first too. 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