{"id":29,"date":"2006-03-15T19:03:35","date_gmt":"2006-03-15T19:03:35","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/2006\/03\/15\/measure-your-carbon-footprint\/"},"modified":"2020-11-05T07:54:33","modified_gmt":"2020-11-05T06:54:33","slug":"measure-your-carbon-footprint","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2006\/03\/15\/measure-your-carbon-footprint\/","title":{"rendered":"Measure your (carbon) footprint"},"content":{"rendered":"<p>BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether <em>you <\/em>are a good or bad guy. The question is, how come an oil producer establish the necessary credibility for being ecological? Can people buy into it? Looking at advertising pages in Time magazine, all oil producers are having a go at this new method. Is it a true change, or is it just communication aimed at changing an image endangered by oils slicks and such like? Time well tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come an oil producer establish the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":41612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069,4072],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measure your (carbon) footprint<\/title>\n<meta name=\"description\" content=\"BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measure your (carbon) footprint\" \/>\n<meta property=\"og:description\" content=\"BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2006\/03\/15\/measure-your-carbon-footprint\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2006-03-15T19:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T06:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/09\/AhOSfajwSCKRt6NBp4pjbw-e1604559240524.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/03\\\/15\\\/measure-your-carbon-footprint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/03\\\/15\\\/measure-your-carbon-footprint\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Measure your (carbon) footprint\",\"datePublished\":\"2006-03-15T19:03:35+00:00\",\"dateModified\":\"2020-11-05T06:54:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/03\\\/15\\\/measure-your-carbon-footprint\\\/\"},\"wordCount\":112,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/03\\\/15\\\/measure-your-carbon-footprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/AhOSfajwSCKRt6NBp4pjbw-e1604559240524.jpg\",\"articleSection\":[\"digital marketing\",\"Marketing &amp; 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