{"id":273,"date":"2008-02-27T13:29:06","date_gmt":"2008-02-27T12:29:06","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=273"},"modified":"2020-11-07T08:06:15","modified_gmt":"2020-11-07T07:06:15","slug":"enterprise-2-0","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/","title":{"rendered":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts"},"content":{"rendered":"<p align=\"justify\"><em>There are risks associated with adopting any new <a href=\"https:\/\/visionarymarketing.com\/en\/2011\/10\/change-management\/\">technology<\/a>, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers and customers. <\/em><\/p>\n<h2 align=\"justify\">Enterprise 2.0 fear factor: Overcoming risks, uncertainties and doubts<\/h2>\n<figure id=\"attachment_55115\" aria-describedby=\"caption-attachment-55115\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55115 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg\" alt=\"Enterprise 2.0 fear factor: Overcoming risks, uncertainties and doubts\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353-450x300.jpg 450w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-55115\" class=\"wp-caption-text\">Overcoming risks, uncertainties and doubts is a must for a successful new technology implementation<\/figcaption><\/figure>\n<p align=\"justify\">While these technologies and other social networking software are facilitating knowledge sharing, accelerating team communications, fostering increased collaboration and online communities creation, many executives are recognising their value. Still, they worry about losing control of information, compromising sensitive data, opening their networks to security breaches or even exposing employees to time-killing \u201cnetwork noise&#8221;.<!--more--><\/p>\n<p align=\"justify\">Liability for a potentially illegal activity involving workers, risk of malware infections, bandwidth constraints and other drop-offs in employee productivity are obvious reasons why the &#8220;open social Internet&#8221; goes against the instincts of many <a href=\"https:\/\/www.cio.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chief Information Officers<\/a>.<\/p>\n<p align=\"justify\">It is also true that employees using these systems for group collaboration, usually operate outside the approved IT applications, meaning they aren&#8217;t actually subject to enterprise policies governing compliance and information protection. It is obviously a challenge for any IT professional to give up control over the IT systems they depend on. As Enterprise 2.0 is decentralised and ad hoc, control is in the hands of users rather than the IT department &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers and customers. Enterprise 2.0 fear factor: Overcoming risks, uncertainties and doubts While these technologies and &hellip;<\/p>\n","protected":false},"author":76,"featured_media":55115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4070],"tags":[4249,4259,4278,4376,4380,4937,4953,5019],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-collaboration","tag-community-marketing","tag-corporate-blogging","tag-enterprise-20","tag-enterprise-social-software","tag-strategy","tag-technology","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts<\/title>\n<meta name=\"description\" content=\"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts\" \/>\n<meta property=\"og:description\" content=\"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-27T12:29:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-07T07:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Smagghue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Smagghue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/\"},\"author\":{\"name\":\"Christian Smagghue\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\"},\"headline\":\"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts\",\"datePublished\":\"2008-02-27T12:29:06+00:00\",\"dateModified\":\"2020-11-07T07:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/\"},\"wordCount\":239,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/jumpstory95353.jpg\",\"keywords\":[\"collaboration\",\"Community Marketing\",\"corporate blogging\",\"Enterprise 2.0\",\"Enterprise Social Software\",\"Strategy\",\"technology\",\"web 2.0\"],\"articleSection\":[\"digital Transformation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/\",\"name\":\"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/jumpstory95353.jpg\",\"datePublished\":\"2008-02-27T12:29:06+00:00\",\"dateModified\":\"2020-11-07T07:06:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\"},\"description\":\"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/jumpstory95353.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/jumpstory95353.jpg\",\"width\":510,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/02\\\/27\\\/enterprise-2-0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\",\"name\":\"Christian Smagghue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"caption\":\"Christian Smagghue\"},\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/christian-smagghue\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts","description":"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/","og_locale":"en_US","og_type":"article","og_title":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts","og_description":"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity","og_url":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2008-02-27T12:29:06+00:00","article_modified_time":"2020-11-07T07:06:15+00:00","og_image":[{"width":510,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg","type":"image\/jpeg"}],"author":"Christian Smagghue","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Christian Smagghue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/"},"author":{"name":"Christian Smagghue","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9"},"headline":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts","datePublished":"2008-02-27T12:29:06+00:00","dateModified":"2020-11-07T07:06:15+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/"},"wordCount":239,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg","keywords":["collaboration","Community Marketing","corporate blogging","Enterprise 2.0","Enterprise Social Software","Strategy","technology","web 2.0"],"articleSection":["digital Transformation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/","url":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/","name":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg","datePublished":"2008-02-27T12:29:06+00:00","dateModified":"2020-11-07T07:06:15+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9"},"description":"Risks are associated with adopting new technology, Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of business productivity","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95353.jpg","width":510,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2008\/02\/27\/enterprise-2-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9","name":"Christian Smagghue","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","url":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","caption":"Christian Smagghue"},"url":"https:\/\/visionarymarketing.com\/en\/author\/christian-smagghue\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/55115"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}