{"id":2621,"date":"2012-03-28T09:15:02","date_gmt":"2012-03-28T07:15:02","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=2621"},"modified":"2020-10-15T06:39:26","modified_gmt":"2020-10-15T04:39:26","slug":"yahoo-movies-summer-program-from-200000-to-1-2-million-likes","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/","title":{"rendered":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes"},"content":{"rendered":"

This Yahoo! presentation kicked off my fifth <\/span><\/em>Blogwell<\/span><\/em> session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone\u2019s throw from the Golden Gate bridge. Not only was the view beautiful, but the lessons learnt from Yahoo! in their presentation were also invaluable. Yahoo! was represented by Robin Zucker, Social Media Director for the famous portal. Her presentation was geared towards their engagement strategy and entitled \u201cSummer movie programs\u201d.<\/span><\/em><\/p>\n

\"Yahoo!<\/a>
Yahoo! Robin Zucker<\/figcaption><\/figure>\n

The Yahoo!\u2019s objectives were to become more social, and increase the Yahoo! movies fan base as well as reinforce the fact that Yahoo! movies is the premier online movie destination. Generally, the focus for Yahoo! was Facebook, \u201cfor obvious reasons\u201d Robin said, because of the number of people involved in the popular social network.<\/p>\n

\u201cWe are a digital company, so decided to help users decide what to see but also help them go and see the movies<\/strong>\u201d. This is what prompted a partnership with a cinema house company named Regal Cinemas<\/em><\/strong>.<\/p>\n

Yahoo!\u2019s initial question for setting up the program (note: I love that term so much better than the word \u201ccampaign\u201d) was user-centred: \u201cWhat can we do that what would be relevant and interesting enough for users to share?\u201d\u2026 which is a very good question to start from.<\/p>\n

There is such a thing as free popcorn!<\/strong><\/h3>\n

There is no such thing as a free lunch, but Yahoo! took care of the popcorn for all cinema-goers in the States who were clicking their summer movie program banners! News fans were indeed granted ‘\u201d$6 worth for a small bag of pop-corn when they went to the cinema\u201d through a coupon, Robin explained.
\nBut the \u201ckey piece was the offline exposure in theatres\u201d she added. Yahoo! decided to partner with Regal Cinemas which <\/strong>is one the of the largest network of cinema houses with 90,000,000 visitors throughout the Summer period (a rich period for film launches,such as Harry Potter and the smurfs as examples for the Summer of 2011)<\/p>\n

2 distinct means of entry were chosen for users to engage in the program<\/strong><\/p>\n

    \n
  • In Cinema theatres, there were placements of banners about the popcorn offer;<\/li>\n
  • Online, Yahoo! launched the popcorn.yahoo.net<\/strong> microsite<\/li>\n<\/ul>\n

    A mobile microsite was also put together. The site was leading users to the dedicated Facebook fan page. A great part of the program was to enable people to use social check-in (Facebook had just improved the system and that was providing additional exposure for Yahoo!)<\/p>\n

    Mobiles and smartphones still a big challenge<\/strong><\/h3>\n

    However, \u201casking users to use their smartphones is a big challenge\u201d Robin added because it puts the onus on the user who is \u201cbeing asked to do something different\u201d. Similarly, the online experience was key as the main site was the main driver for visits. People would enter their phone number and the coupon would be sent over to their smartphone, then they could initiate social sharing, and then they\u2019d get free popcorn \u2026 Well, as long as they had<\/em> a smartphone! Robin concluded, that \u201cmobile isn\u2019t easy, because people are sometimes confused\u201d.<\/p>\n

    1.2 million new Facebook likes!<\/strong><\/h3>\n

    Yahoo! went from 200,000\u00a0 to 1.2 million likes<\/strong> and surpassed its initial objectives by 400,000 fans! \u201cThose promotions initiated a lot of buzz for Yahoo!\u201d Robin added:<\/p>\n

      \n
    • to start with, it generated 1.4 million more minutes spent on the Yahoo! movies website;<\/li>\n
    • besides, it also generated 200,000+ social check-ins at Regal cinemas<\/li>\n
    • and $1 m worth of free popcorn was munched by Yahoo! movie fans<\/li>\n<\/ul>\n

      What Worked well according to Robin:<\/strong><\/h3>\n
        \n
      • it was tied to an event, Yahoo! didn\u2019t create anything, but decided to build on something that was already happening;<\/li>\n
      • the partnership with Regal Cinemas proved very successful;<\/li>\n
      • agency partnership allowed program optimisation in real time;<\/li>\n
      • flexibility after program launch;<\/li>\n
      • the offer was relevant and highly sharable.<\/li>\n<\/ul>\n

        What didn\u2019t work so well according to Yahoo! <\/strong><\/h3>\n
          \n
        • there are some limitations with standard Facebook applications, which doesn\u2019t allow cobranding or has no ability track deal exposure and is limited to smartphones, which tended to exclude certain users;<\/li>\n
        • the national chain coordination was a challenge (on site posting etc.);<\/li>\n
        • users without smartphones also were the \u201cloudest\u201d in social media;<\/li>\n
        • challenges with mobile coverage;<\/li>\n
        • training the staff locally<\/li>\n<\/ul>\n

          Q&A session<\/strong><\/h3>\n

          Was there much attrition after the program?
          \n<\/strong>There was little attrition after the event because the event was very relevant. There is always a small level of attrition, but it\u2019s minimised when the program is good and matches the public\u2019s requirement.<\/strong><\/em>
          \nWhy hasn\u2019t Yahoo! created its own social media platform?
          \n<\/strong>There is a strategic partnership between the 2 companies, 80% of Yahoo! users are already on Facebook and besides, education is an issue so it would be more difficult for Yahoo! to launch their own platform. <\/em><\/span>
          \nROI? How do you measure?
          \n<\/strong>In general, it\u2019s not easy because we don\u2019t get all the numbers from Facebook but track the value of a Fan on visits and clicks and as Yahoo! is valued through content advertising, having more traffic allowed additional and new advertising opportunities. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

          This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone\u2019s throw from the Golden Gate bridge. Not only was the view beautiful, but …<\/p>\n","protected":false},"author":2,"featured_media":10647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4170,4263,4823,4891,4919,5050],"class_list":["post-2621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blogwell","tag-conference","tag-robin-zucker","tag-social-media","tag-socialmedia-org","tag-yahoo"],"yoast_head":"\nYahoo! movies Summer program: from 200,000 to 1.2 million likes<\/title>\n<meta name=\"description\" content=\"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo! movies Summer program: from 200,000 to 1.2 million likes\" \/>\n<meta property=\"og:description\" content=\"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-28T07:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-15T04:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Yahoo! movies Summer program: from 200,000 to 1.2 million likes\",\"datePublished\":\"2012-03-28T07:15:02+00:00\",\"dateModified\":\"2020-10-15T04:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/\"},\"wordCount\":872,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"keywords\":[\"blogwell\",\"conference\",\"Robin Zucker\",\"social media\",\"socialmedia.org\",\"Yahoo\"],\"articleSection\":[\"social media & social networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/\",\"name\":\"Yahoo! movies Summer program: from 200,000 to 1.2 million likes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"datePublished\":\"2012-03-28T07:15:02+00:00\",\"dateModified\":\"2020-10-15T04:39:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"width\":644,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/03\\\/28\\\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yahoo! movies Summer program: from 200,000 to 1.2 million likes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes","description":"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/","og_locale":"en_US","og_type":"article","og_title":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes","og_description":"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting","og_url":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2012-03-28T07:15:02+00:00","article_modified_time":"2020-10-15T04:39:26+00:00","og_image":[{"width":644,"height":430,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Yann Gourvennec","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes","datePublished":"2012-03-28T07:15:02+00:00","dateModified":"2020-10-15T04:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/"},"wordCount":872,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","keywords":["blogwell","conference","Robin Zucker","social media","socialmedia.org","Yahoo"],"articleSection":["social media & social networks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/","url":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/","name":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","datePublished":"2012-03-28T07:15:02+00:00","dateModified":"2020-10-15T04:39:26+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","width":644,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2012\/03\/28\/yahoo-movies-summer-program-from-200000-to-1-2-million-likes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Yahoo! movies Summer program: from 200,000 to 1.2 million likes"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/2621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/2621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/10647"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=2621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}