{"id":2386,"date":"2012-02-02T09:50:49","date_gmt":"2012-02-02T08:50:49","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=2386"},"modified":"2020-10-23T19:13:52","modified_gmt":"2020-10-23T17:13:52","slug":"the-end-of-social-media-as-we-knew-it-via-wcgworld","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/02\/02\/the-end-of-social-media-as-we-knew-it-via-wcgworld\/","title":{"rendered":"The end of social media &#8230; as we knew it (Pre Commerce contribution)"},"content":{"rendered":"<p><span style=\"color: #003366;\"><em>Is this the end of an era for social media? My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and &#8211; more recently &#8211; the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog. I will soon expatiate on these views in order to prepare for an upcoming event organised by <\/em>usefulsocialmedia, <em>which is\u00a0due to take place in London on that subject.\u00a0<\/em><\/span><\/p>\n<h2>The end of social media &#8230; as we knew it<\/h2>\n<p><strong>Yann Gourvennec, Director of Digital and Social Media, Orange Group \u2013 \u201cThe end of social media \u2026 as we knew it\u201d<\/strong><\/p>\n<p>Change is happening now. Four to five years of social media practice in the enterprise world have shown us that the social web is pertinent to business and \u2013 when used properly \u2013 it can enhance our online and even offline reputations.<\/p>\n<p>Yet, so many years later, social media can no longer be considered an \u201cinnovation\u201d. We need to structure our initiatives if we want to get through the rough patches ahead and thrive beyond 2012.<\/p>\n<p>This implies that those who haven\u2019t done so already cease to use social media as a standalone or lame advertising practice but integrate it into their core activities.<\/p>\n<p>For example, start with these good old websites of ours which need to be made social. I don\u2019t believe that the Web is dead, but it is certainly being turned into something new, more interactive and more social, which encompasses social media; not the other way round. And it\u2019s happening today.<\/p>\n<p>via Insights for 2012 from Today\u2019s Business Thought Leaders \u2013 Pre-Commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s selection is &#8230;<br \/>\nMy 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and &#8211; more recently &#8211; the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog. I will soon expatiate on these views in order to prepare for an upcoming event organised by usefulsocialmedia, which is due to take place in London on that subject. <\/p>\n","protected":false},"author":2,"featured_media":52394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4175,4535,4778,4779,4891,4917,5016,5017],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-bob-pearson","tag-internet","tag-pre-commerce","tag-precommerce","tag-social-media","tag-social-web","tag-wcgworld","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The end of social media ... as we knew it (Pre Commerce contribution)<\/title>\n<meta name=\"description\" content=\"Is this the end of an era for social media? 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