{"id":226,"date":"2007-11-19T09:12:43","date_gmt":"2007-11-19T08:12:43","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2007\/11\/19\/buzz\/"},"modified":"2020-06-24T14:49:50","modified_gmt":"2020-06-24T12:49:50","slug":"word-of-mouth","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/","title":{"rendered":"Word-of-Mouth: when unbiased opinions are trusted globally"},"content":{"rendered":"

All recent studies demonstrate that word-of-mouth (WOM<\/a>) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy<\/a> is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers.<\/p>\n

When unbiased opinions are trusted globally<\/h2>\n

They should focus as much attention on what consumers are saying about their brands online as they do on any other form of communication.<\/p>\n

\"Word-of-mouth\"<\/p>\n

Word-of-mouth marketing may be the oldest form of advertising but, as a marketing discipline, is a relatively new and increasingly important phenomenon that should be considered as a double-edged sword by marketers.<\/p>\n

Indeed, the more companies try to control or direct word-of-mouth, the greater their risk of failure. Inspiring consumers to \u201cspread the word\u201d is challenging, and clumsy attempts at it can do more harm than good.<\/p>\n

Marketers, therefore, need an authentic approach to make word-of-mouth work well. On the other hand, properly executed, WOM marketing is an incredibly effective weapon in the marketing arsenal, because the message comes from a trusted source.<\/p>\n

Giving consumers a reason to talk about you, making it easy for them to share information, engaging and energising them to spread the good word are key ingredients of any word-of-mouth marketing campaign. Here are a couple of tips & tactics to start reaping the benefits of effective WOM marketing …<\/p>\n","protected":false},"excerpt":{"rendered":"

All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They should focus as much attention …<\/p>\n","protected":false},"author":76,"featured_media":51477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4215,4259,4278,4295,4299,4628,4915,4937,4942,5006,5019,5042],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-buzz-marketing","tag-community-marketing","tag-corporate-blogging","tag-crm","tag-customer-managed-relationships","tag-marketing","tag-social-strategy","tag-strategy","tag-survey-research","tag-viral-marketing","tag-web-20","tag-wom-marketing"],"yoast_head":"\nWord-of-Mouth: when unbiased opinions are trusted globally<\/title>\n<meta name=\"description\" content=\"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word-of-Mouth: when unbiased opinions are trusted globally\" \/>\n<meta property=\"og:description\" content=\"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2007-11-19T08:12:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T12:49:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Smagghue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Smagghue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/\"},\"author\":{\"name\":\"Christian Smagghue\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\"},\"headline\":\"Word-of-Mouth: when unbiased opinions are trusted globally\",\"datePublished\":\"2007-11-19T08:12:43+00:00\",\"dateModified\":\"2020-06-24T12:49:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/\"},\"wordCount\":233,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/11\\\/jumpstory-download20200314-182804-e1584210516194.jpg\",\"keywords\":[\"Buzz Marketing\",\"Community Marketing\",\"corporate blogging\",\"CRm\",\"Customer Managed Relationships\",\"marketing\",\"Social Strategy\",\"Strategy\",\"Survey & Research\",\"viral marketing\",\"web 2.0\",\"WOM Marketing\"],\"articleSection\":[\"digital marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/\",\"name\":\"Word-of-Mouth: when unbiased opinions are trusted globally\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/11\\\/jumpstory-download20200314-182804-e1584210516194.jpg\",\"datePublished\":\"2007-11-19T08:12:43+00:00\",\"dateModified\":\"2020-06-24T12:49:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\"},\"description\":\"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/11\\\/jumpstory-download20200314-182804-e1584210516194.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/11\\\/jumpstory-download20200314-182804-e1584210516194.jpg\",\"width\":520,\"height\":347,\"caption\":\"Word-of-mouth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/11\\\/19\\\/word-of-mouth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Word-of-Mouth: when unbiased opinions are trusted globally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/5b628e0f621e7d862d05f1420d20ddf9\",\"name\":\"Christian Smagghue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs\",\"caption\":\"Christian Smagghue\"},\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/christian-smagghue\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Word-of-Mouth: when unbiased opinions are trusted globally","description":"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/","og_locale":"en_US","og_type":"article","og_title":"Word-of-Mouth: when unbiased opinions are trusted globally","og_description":"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.","og_url":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2007-11-19T08:12:43+00:00","article_modified_time":"2020-06-24T12:49:50+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg","type":"image\/jpeg"}],"author":"Christian Smagghue","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Christian Smagghue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/"},"author":{"name":"Christian Smagghue","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9"},"headline":"Word-of-Mouth: when unbiased opinions are trusted globally","datePublished":"2007-11-19T08:12:43+00:00","dateModified":"2020-06-24T12:49:50+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/"},"wordCount":233,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg","keywords":["Buzz Marketing","Community Marketing","corporate blogging","CRm","Customer Managed Relationships","marketing","Social Strategy","Strategy","Survey & Research","viral marketing","web 2.0","WOM Marketing"],"articleSection":["digital marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/","url":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/","name":"Word-of-Mouth: when unbiased opinions are trusted globally","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg","datePublished":"2007-11-19T08:12:43+00:00","dateModified":"2020-06-24T12:49:50+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9"},"description":"All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication.","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/jumpstory-download20200314-182804-e1584210516194.jpg","width":520,"height":347,"caption":"Word-of-mouth"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2007\/11\/19\/word-of-mouth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Word-of-Mouth: when unbiased opinions are trusted globally"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/5b628e0f621e7d862d05f1420d20ddf9","name":"Christian Smagghue","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","url":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dcc22dde46859cc630e2e114385516543005c1f16a334924fd415f2522117c0b?s=96&d=initials&r=g&initials=cs","caption":"Christian Smagghue"},"url":"https:\/\/visionarymarketing.com\/en\/author\/christian-smagghue\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/51477"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}