{"id":1891,"date":"2011-12-20T18:43:58","date_gmt":"2011-12-20T17:43:58","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=1891"},"modified":"2020-10-23T19:32:32","modified_gmt":"2020-10-23T17:32:32","slug":"about-tweetable-marketing-truths","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2011\/12\/20\/about-tweetable-marketing-truths\/","title":{"rendered":"42 tweetable marketing truths you should know about"},"content":{"rendered":"<p><em>Pamela Vaughan has written a highly enjoyable &#8220;truths vs. myth&#8221; tweetable piece on Marketing at Hubspot. Enjoyable for sure, but you should take some of these facts and figures with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. <\/em><\/p>\n<p><em>There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash &#8220;bought from someone else&#8221; things but the real mac Coy which tell the world you are a <\/em>true<em> expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun&#8217;s <\/em>Myths of Innovation<em> opus.<\/em><\/p>\n<p><strong>42 Tweetable Facts to Squash Marketing Fantasies<\/strong><\/p>\n<p>We hear a ton of marketing myths every day that have no basis on research or facts. They&#8217;re simply made-up fantasies that people have come to believe. But let&#8217;s face it, we marketers can&#8217;t afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide us in the right direction toward inbound marketing success.<\/p>\n<p>That&#8217;s why we&#8217;ve released our newest ebook to help you separate marketing fact from fantasy. Download your copy here, and tweet some of your favourite facts below! Some of them might surprise you.<\/p>\n<p><strong>Inbound Marketing<\/strong><\/p>\n<ul>\n<li>Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects &amp; leads.<\/li>\n<li>Fact: Inbound marketing helps attract leads &amp; also helps convert those leads into paying customers. (Tweet This)<\/li>\n<\/ul>\n<p><strong>Social Media<\/strong><\/p>\n<ul>\n<li>Fantasy: B2B companies don&#8217;t need to waste their time on Twitter, Facebook &amp; LinkedIn.<\/li>\n<li>Fact: 39% of B2B companies using Twitter &amp; 41% using Facebook have acquired new customers from it. (Tweet This)<\/li>\n<li>Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.<\/li>\n<li>Fact: 41% of B2B companies &amp; 62% of B2C companies using Facebook have acquired a customer from it. (Tweet This)<\/li>\n<li>Fact: 51% of Facebook fans are more likely to buy brands they &#8216;like.&#8217; (Tweet This)<\/li>\n<\/ul>\n<p>via <a href=\"https:\/\/web.archive.org\/web\/20130103042702\/http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23778\/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">42 Tweetable Facts to Squash Marketing Fantasies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pamela Vaughan&#8217;s highly enjoyable &#8220;truth vs. myth&#8221; tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash &#8220;bought from someone else&#8221; things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun&#8217;s Myths of Innovation opus.<\/p>\n","protected":false},"author":2,"featured_media":52394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4628,4689,4891,4982],"class_list":["post-1891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-marketing","tag-myths","tag-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>42 tweetable marketing truths you should know about<\/title>\n<meta name=\"description\" content=\"Pamela Vaughan has written a &quot;truths vs. myth&quot; tweetable piece on Marketing at Hubspot. 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