{"id":185,"date":"2007-08-27T17:10:17","date_gmt":"2007-08-27T17:10:17","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2007\/08\/27\/ideo-cart\/"},"modified":"2025-05-08T22:01:04","modified_gmt":"2025-05-08T20:01:04","slug":"ideo-shopping-cart","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2007\/08\/27\/ideo-shopping-cart\/","title":{"rendered":"The Ideo shopping cart and the halo effect"},"content":{"rendered":"
\"Ideo,<\/a>
The famous (or infamous?) Ideo shopping cart<\/figcaption><\/figure>\n

Almost anybody interested in innovation knows about the Ideo process and the well-famed Ideo shopping cart video shot for ABC. It is indeed a staple for innovation seminars and a renowned example of faultless creativity methodology. In an ABC video,<\/a> you will see the Ideo team challenged about the redesign of a ‘simple’ everyday object, the shopping cart.<\/em><\/p>\n

Ideo, the shopping cart and the halo effect. What is – really – good design?<\/h2>\n

And the demonstration is compelling. Here’s an object we use on an everyday basis, almost universally from one end of the planet to the other, and one hadn’t even thought about making it more user-friendly.<\/p>\n

\"Ideo-Shopping-Cart-ABC-Nighttimepng\"
The Ideo shopping trolley and the halo effect. What is – really – good design?<\/figcaption><\/figure>\n

<\/p>\n

Obvious, isn’t it? And the Ideo team, therefore, redesign the aforementioned trolley in less than two days. Impressive, all the seminar attendees stand up and cheer, here’s an awesome process that leads to compelling results (see the finished trolley in the above photograph)!<\/p>\n