{"id":132,"date":"2007-04-11T09:39:21","date_gmt":"2007-04-11T09:39:21","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2007\/04\/11\/marketing\/"},"modified":"2021-11-10T11:02:55","modified_gmt":"2021-11-10T10:02:55","slug":"marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/","title":{"rendered":"Marketing in social networks"},"content":{"rendered":"<p>Joe Lewis has an interesting story about <a href=\"https:\/\/visionarymarketing.com\/2016\/09\/must-businesses-have-a-social-media-presence\/\">social<\/a> marketing as a reader rightfully pointed out (<a title=\"Social Marketing\" href=\"https:\/\/en.wikipedia.org\/wiki\/Social_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">social marketing<\/a> is indeed about marketing products or services which can be viewed as beneficial from a Society point of view).<\/p>\n<figure id=\"attachment_51541\" aria-describedby=\"caption-attachment-51541\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51541 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\" alt=\"Marketing in social networks\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800-458x300.jpg 458w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-51541\" class=\"wp-caption-text\">Marketing in social networks<\/figcaption><\/figure>\n<p>To sum it up in a few words:<\/p>\n<ul>\n<li>an iProspect (a search engine marketing firm) report suggests that social networks are attracting an increasing number of visitors (1 in four users each month), however still far less than search engines,<\/li>\n<li>that the rise of social networks is the sign that the Web is moving from information grabbing to participation,<\/li>\n<li>that search engines often link to social networks,<\/li>\n<li>that marketers should be using social networks more often and better (ie use niche, verticalised social networks as opposed to large mixed up communities such as myspace or youtube)<\/li>\n<\/ul>\n<p><a title=\"iProspect\" href=\"https:\/\/www.iprospect.com\/en\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\">iProspect can be reached at the following URL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view). To sum it up in a few words: an iProspect (a search engine marketing firm) report suggests that social &hellip;<\/p>\n","protected":false},"author":2,"featured_media":51541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in social networks<\/title>\n<meta name=\"description\" content=\"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in social networks\" \/>\n<meta property=\"og:description\" content=\"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2007-04-11T09:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T10:02:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Marketing in social networks\",\"datePublished\":\"2007-04-11T09:39:21+00:00\",\"dateModified\":\"2021-11-10T10:02:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/\"},\"wordCount\":154,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/04\\\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\",\"articleSection\":[\"social media &amp; social networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/\",\"name\":\"Marketing in social networks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/04\\\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\",\"datePublished\":\"2007-04-11T09:39:21+00:00\",\"dateModified\":\"2021-11-10T10:02:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/04\\\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/04\\\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg\",\"width\":519,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/04\\\/11\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing in social networks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing in social networks","description":"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Marketing in social networks","og_description":"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or","og_url":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2007-04-11T09:39:21+00:00","article_modified_time":"2021-11-10T10:02:55+00:00","og_image":[{"width":519,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Yann Gourvennec","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Marketing in social networks","datePublished":"2007-04-11T09:39:21+00:00","dateModified":"2021-11-10T10:02:55+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/"},"wordCount":154,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg","articleSection":["social media &amp; social networks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/","url":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/","name":"Marketing in social networks","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg","datePublished":"2007-04-11T09:39:21+00:00","dateModified":"2021-11-10T10:02:55+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/04\/jumpstory-download20200315-074413-scaled-e1584258322800.jpg","width":519,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2007\/04\/11\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing in social networks"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/51541"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}