{"id":1243,"date":"2010-05-20T08:00:35","date_gmt":"2010-05-20T07:00:35","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=1243"},"modified":"2020-11-03T20:24:01","modified_gmt":"2020-11-03T19:24:01","slug":"describing-the-social-web-in-just-5-tags","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/05\/20\/describing-the-social-web-in-just-5-tags\/","title":{"rendered":"A description of the Social Web in just five words"},"content":{"rendered":"<p><em>A while ago, I was asked to describe the <a href=\"https:\/\/visionarymarketing.com\/en\/2020\/04\/linkedin-future\/\">Social<\/a> Web with just 5 keywords. Here they are as well as the reasons why I chose them.<\/em><\/p>\n<h2>A description of the social Web in just five words<\/h2>\n<figure id=\"attachment_57291\" aria-describedby=\"caption-attachment-57291\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57291 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/12\/jumpstory-download20200920-062301.jpg\" alt=\"A description of the social Web in just five words\" width=\"520\" height=\"359\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/12\/jumpstory-download20200920-062301.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/12\/jumpstory-download20200920-062301-435x300.jpg 435w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-57291\" class=\"wp-caption-text\">A description of the social Web in just five words<\/figcaption><\/figure>\n<ol>\n<li><strong>disclosure:<\/strong>\u00a0social is about changing the way we communicate. It is therefore about transparency and stating clearly who you are, what you do and who your work for.<!--more--><\/li>\n<li><strong>openness: <\/strong>is in my eyes one of the essential qualities required for those wanting to use social for business. It requires that you give away your &#8220;secrets&#8221;, and share openly. A creative Commons license is key. All the principles explained by Seth Godin in <em>unleashing the Ideavirus.<\/em><\/li>\n<li><strong>collaboration:<\/strong> in the etymological sense of the term, i.e. in Latin: cum laborare (to work together), that is to say, that all users become contributors; UGC is at the heart of the Social (and even non-social) Internet.<\/li>\n<li><strong>quid pro quo:<\/strong>\u00a0social media and collaboration is about exchanges online and also off-line. Collaboration takes place when people share things together.<\/li>\n<li><strong>mutual benefit:<\/strong> lastly, collaboration implies that all contributors benefit from the common work. This is crucial because in the social web, there should be no winners and losers, just winners. If you don&#8217;t believe in that, maybe the Social Web is not made for you, and the fact that it&#8217;s fashionable isn&#8217;t really important (read <em><a title=\"Godi's meatball sundae\" href=\"https:\/\/www.amazon.com\/Meatball-Sundae-Your-Marketing-Sync\/dp\/1591841747\" target=\"_blank\" rel=\"noopener noreferrer\">meatball sundae<\/a><\/em>).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A while ago, I was asked to describe the Social Web with just 5 keywords. Here they are as well as the reasons why I chose them. A description of the social Web in just five words disclosure:\u00a0social is about changing the way we communicate. It is therefore about transparency and stating clearly who you &hellip;<\/p>\n","protected":false},"author":2,"featured_media":42502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[4536,4648,4867,4891,4917,5019],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-internet-marketing","tag-meatball-sundae","tag-seth-godin","tag-social-media","tag-social-web","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A description of the Social Web in just five words - social media<\/title>\n<meta name=\"description\" content=\"A while ago, I was asked to describe the Social Web with just 5 keywords. 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