{"id":1084,"date":"2010-02-25T07:00:08","date_gmt":"2010-02-25T06:00:08","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=1084"},"modified":"2020-11-04T13:26:29","modified_gmt":"2020-11-04T12:26:29","slug":"argenti-warns-social-media-revolutionises-corporate-communications","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/02\/25\/argenti-warns-social-media-revolutionises-corporate-communications\/","title":{"rendered":"Argenti Warns Social Media Revolutionises Corporate Communications"},"content":{"rendered":"

The following video is a December 2009 interview of\u00a0Paul Argent<\/a>i (Corporate Communications Professor at\u00a0Tuck University) following the release of his book dedicated to how \u00a0“Web 2.0” (even though the term is a bit outdated). The book describes how Social Media transforms corporate communications. Here are – in a few words – what should be remembered from that interview. As it happens, a lot of what Argenti describes here is similar to what I have written in these columns and elsewhere.<\/em><\/p>\n

Argenti Warns Social Media Revolutionises Corporate Communications<\/h2>\n
\"Argenti<\/a>
Argenti Warns Social Media Revolutionises Corporate Communications<\/figcaption><\/figure>\n
    \n
  1. most execs are out of sync: <\/strong>and it’s easy to dismiss what you don’t know as being a fad or meaningless,<\/li>\n
  2. yet a true revolution in corporate communications<\/strong> is unfolding with regard to how our corporate relationships are impacted in all areas: press and public relations, investors, analysts, partners and clients, employees and job seekers etc. What is funny, Argenti says, is that despite point 1, none of the interviewed execs denies this fact,<\/li>\n
  3. this revolution has less to do with tools than strategy,<\/strong><\/li>\n
  4. Video and Vlogging (video blogging)<\/strong> are transforming everything we do in corporate communications,<\/li>\n
  5. Web 2.0 enable proactive vs. reactive communications<\/strong>;<\/li>\n
  6. negative feedback <\/strong>is definitely what execs are afraid of, but it is already broadly available beyond social media<\/strong>. Social Media is not the cause of negative feedback or brand disloyalty and cannot be held responsible for the quality of a product or the fact that a service hasn’t been rendered properly.<\/li>\n<\/ol>\n

    https:\/\/www.youtube.com\/watch?v=3M18E3ow9Cw<\/p>\n

    to point 6 I would also add that often public relations representatives:<\/p>\n