{"id":74456,"date":"2023-05-17T19:35:51","date_gmt":"2023-05-17T17:35:51","guid":{"rendered":"https:\/\/visionarymarketing.com\/?post_type=glossary&p=74456"},"modified":"2025-04-24T09:12:19","modified_gmt":"2025-04-24T07:12:19","slug":"digital-marketing-definition","status":"publish","type":"glossary","link":"https:\/\/visionarymarketing.com\/en\/glossary\/digital-marketing-definition\/","title":{"rendered":"Digital Marketing definition"},"content":{"rendered":"

“Digital marketing” is one of those terms we hear about every day without really mastering the definition. Which doesn’t stop anyone from giving their opinion. So, what terminology to use to describe the so-called “digital” marketing? Here are our explanations.<\/em><\/span><\/p>\n

What is the Definition of Digital Marketing<\/h1>\n
\"Digital
So, what terminology should we use to describe so-called “digital” marketing? Here’s our explanation<\/em><\/figcaption><\/figure>\n
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Strictly speaking,digital marketing<\/strong> and digital communication<\/a> are not completely interchangeable terms<\/a> even if the formal distinction between these 2 terms is not very great.<\/p>\n

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Internet Users’ Searches go from Digital to Digital<\/h2>\n

It’s not very significant either, but we have to admit that Internet users’ searches are shifting to this new term of “digital<\/strong>“. At the expense of the old term digital. This one is now a bit dated.<\/p>\n

In English, the accepted term is “digital marketing<\/strong>” (hence the English title of our 2013 book “managing digital marketing like a boss”. “Communications” in English refers, in this context, to telecommunications.<\/p>\n

If we do a search on the term “digital communication” and compare it to “digital communication,” Google Trends returns the image of a clear inflection from 2013<\/a>.<\/p>\n

\"digital<\/a><\/p>\n

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The occurrence of “digital communication” and “digital”<\/em> searches in France<\/p>\n<\/div>\n<\/div>\n<\/div>\n

I. The differences between digital marketing and digital communication<\/a><\/p>\n

II. Definition of digital marketing<\/a><\/p>\n

III. A simplified definition of digital marketing<\/a><\/p>\n

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What is the Difference Between Digital Marketing and Digital Communication?<\/strong><\/h3>\n

The boundaries between digital communication<\/a> and digital marketing are quite blurred<\/p>\n

While communication can be said to be encompassed by marketing, the evolution of digital communication in recent years, driven by social media<\/a>, has intertwined digital communication and marketing.<\/p>\n

E-retailers, for example, use blogs and social media as well as word-of-mouth marketing quite commonly. Facebook<\/a>, Twitter<\/a> and forums serve as the backbone of CRM<\/a> for service companies, in telecoms for a long time, and more recently in banking.<\/p>\n

These borders are becoming diluted.<\/p>\n

We wanted to provide here the lexical material necessary to understand this field. In order to make this knowledge available to all.<\/p>\n<\/div>\n

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How do We Define Digital Marketing?<\/strong><\/h3>\n

Definitions of digital marketing are numerous and sometimes complex. See this example provided by the analytics firm Gartner<\/a>. By the way, you have to keep your wits about you when it comes to these definitions, because the boundaries in this digital world are always shifting.<\/p>\n

A conference as a starting point<\/h3>\n

As we demonstrated in this article, which is based on a conference<\/a> held at ESSCA in Angers in early 2013, it is possible to define digital communication by emphasizing that digital…<\/p>\n