{"id":52477,"date":"2020-03-20T09:58:41","date_gmt":"2020-03-20T08:58:41","guid":{"rendered":"https:\/\/visionarymarketing.com\/?post_type=glossary&p=52477"},"modified":"2025-04-24T17:22:51","modified_gmt":"2025-04-24T15:22:51","slug":"market-b2b-b2c","status":"publish","type":"glossary","link":"https:\/\/visionarymarketing.com\/en\/glossary\/market-b2b-b2c\/","title":{"rendered":"Market"},"content":{"rendered":"

The very notion of “market” \u2014 be it in B2B and B2C \u2014 is at the heart of any marketing approach. According to the neoclassical theory, a market can be defined as the meeting of supply and demand. This translates into the determination of a transfer price, a price on which both parties agree for the transaction.\u00a0Although the definition of this term applies to all areas, one can, of course, add a few nuances specifically to business.\u00a0<\/em><\/span><\/p>\n

Market Definition in B2B and B2C<\/h1>\n

\"Market\"<\/a><\/p>\n

The size of a market can be expressed in volume or value. The expression of a market in volume is the number of units sold, whereas the value of that market is expressed by the turnover or revenue.<\/p>\n

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Different Forms of Market Structure<\/h2>\n<\/div>\n
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The structure of a market can be of several types, depending on the level of competition in that market. A distinction can be made as follows:
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