1.0Marketing and Innovationhttps://visionarymarketing.com/en/my tips for social media management in Romania and elsewhererich600338<blockquote class="wp-embedded-content" data-secret="Kfy9bHOJQX"><a href="https://visionarymarketing.com/en/2012/07/20/social-media-management/">my tips for social media management in Romania and elsewhere</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://visionarymarketing.com/en/2012/07/20/social-media-management/embed/#?secret=Kfy9bHOJQX" width="600" height="338" title="“my tips for social media management in Romania and elsewhere” — Marketing and Innovation" data-secret="Kfy9bHOJQX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://visionarymarketing.com/wp-content/uploads/2012/07/jumpstory-download20200920-061119.jpg520359What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing is a new form of marketing, more respectful, more centred on our customer’s interests and requirements, based on the principles of crowd sourcing and customer centricity. So I ban this kind of language as well as other terms like “targets” which are often times the staples of traditional marketing but are outdated and not applicable to social media marketing. Despite what most people think, social media marketing has to be thought of in the long-term, not in the short term.