Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Lire la suite
On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the … Lire la suite
The next presentation at BlogWell after Ken Kaplan’s Intel presentation and John Earnhardt’s description of what Cisco was doing on the video side, was Andy Sernovitz’s presentation about disclosure best practices. Disclosure is utmost important in social media usage within firms. This ethical issue has to be thought through very carefully by social media managers, and not just by lawyers. “Disclosure is essential”, Andy said, it is “the only way to be successful”. But he also insisted that “disclosure is easy”. It is about “saying you are and who you work for”.