web 2.0
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social media & social networks
Social media war: Twitter bans sharing on LinkedIn profiles
Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and…
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social media & social networks
Horowitz recognises Google plus is late to market but announces growth
Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! Horowitz recognises Google plus is late…
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Digital technology
Wikipedia by numbers
A little while ago, I published a series of articles about Wikipedia, following a conference which took place last October in Amsterdam. Thanks to the open-site.org website, here is a little illustration of the prominence of the online encyclopaedia. Worthy of note is the fact that, after a long and…
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social media & social networks
Amex: members project social media case study at Blogwell
On March 29, at Blogwell, I attended that presentation by American Express Pepper Roukas, on the members project campaign. Amex has focused a lot about brand management on social media, but this particular business case is about how to drive business through social media. Amex: members project social media case study at…
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social media & social networks
Never Hire a “Social Media Expert”
I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is getting on my nerves, to say the least. These people are purely and simply making my life – and the lives of my fellow practitioners – impossible…
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social media & social networks
A study on the status of social media in emerging markets
Carlos Jordan de Urries and Chrystele Bazin, senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for…
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Marketing & Innovation
Brand Advocacy and Social Media : The Slidecast
If you haven’t been able to attend the Ragan Social Media Summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the…
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b2b marketing & sales
B2B is the future of social media
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
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social media & social networks
A description of the Social Web in just five words
A while ago, I was asked to describe the Social Web with just 5 keywords. Here they are as well as the reasons why I chose them. A description of the social Web in just five words disclosure: social is about changing the way we communicate. It is therefore about transparency…
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social media & social networks
Why I chose to come to Likeminds and my key messages on Social Media
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed…
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social media & social networks
Like Minds 2010 gathers like-minded people in beautiful Exeter
Last week, I was invited by Andrew Ellis and Scott Gould to attend the Like Minds 2010 conference in Exeter, Devon. Not only was it my first time at the Like Minds, but it was also my first time in Devon and in Exeter in particular. Scott and Andrew were…
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Marketing & Innovation
What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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