viral marketing
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Marketing & Innovation
Changing your marketing mindset: 12 steps to an interactive future
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as a part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So…
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digital marketing
36 online ways to supercharge your 2008 digital marketing plan
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don’t even have a formal marketing plan. Surprisingly, not everyone develops a plan – even though most will agree…
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digital marketing
Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They…
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Content Marketing
Viral Marketing: Seth Godin unleashes his Ideavirus
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April 2001, barely a few months before the dreaded day, at…
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