Pespsico: from crisps to "innovation incubator"

PespsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a track-record in joint innovation anyway. They indeed created an innovation challenge entitled Pepsico10 in which they appeal to digital entrepreneurs. The aim is to reward 10 digital entrepreneurs in the fields of social commerce and mobile technologies out of 130 appplicants.