Pepsi
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Marketing & Innovation
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…
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