Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the … Lire la suite
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify … Lire la suite
What are the key success factors in a successful enterprise social media implementation. Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but … Lire la suite
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional … Lire la suite
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing … Lire la suite