Europe
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Content Marketing
Content marketing in UK and Europe: mind the Gap!
What is the status of content marketing in Europe compared to the UK? There has been questions in certain European countries with regard to how widespread the adoption of contact marketing on the continent could have been. Although undeniable progress has been made in the past few years over here…
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digital Transformation
Marketforce Set to Improve European Shopping Experience
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company with offices in Britain, and more recently in France and Spain, have begun to revolutionise the…
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digital marketing
Google privacy threat? not so serious Guardian says
Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has…
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