I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Lire la suite
A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on … Lire la suite
Please be aware that the visionary marketing crew is now flying over Exeter and that a few posts on the Feb 25th Likeminds 2010 conference and Feb 26th summit are … Lire la suite
this is the latest post from our friend Rob Evans. Rob is an expert blogger and he joined the Orange Blog Live community recently. The reason why I’m relaying this post is that Rob is describing here how Yammer is becoming really big in the business community. Yammer being a new micro-blogging platform to which employees can register using their business e-mail address. The suffix of your e-mail address (@ibm.com, @hp.com etc.) is the tag which will automatically identify you as part of a Corporate community. And it’s true that Yammer is catching like wildfire.
Now guess what! Rob and I got in contact precisely through Yammer and this is how he ended up enlisting in our blog initiative. Did you need a proof that Yammer is a great tool?
Over to Rob now:
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating … Lire la suite
When thinking about factors that distinguish top performing companies, the root of their success often can be traced to the human equation. But how many companies are able to tap … Lire la suite