These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place in Prague on October 18-19, 2014 at the Aria hotel, right in … Lire la suite
The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject … Lire la suite
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, … Lire la suite
These are today’s slides for my presentation at the Sugar CRM “acceleration” conference in Paris. I will also deal with “Social” CRM and the integration of barely repeatable processes within … Lire la suite
Social CRM is a hot topic these days. A couple of days ago, I was able to talk to Jan Sysmans, director of product marketing at Sugar CRM in Cupertino, … Lire la suite
According to Synthesio’s Moisand, the social media monitoring market has greatly evolved since 2006 and showed signs of maturity in the consolidation actions among various actors. Scoutlabs was bought out … Lire la suite
We have already covered the subject of 3D avatars aka IVA’s (Intelligent Virtual Agents) for business on this blog.
Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation.
Two days ago, when opening my browser, the homepage of
which is my Yahoo! mail box, I got a message warning me that I had been granted
top user status. The reward was to follow.
I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure. Now I understand why so-called “digital natives” are said to hate e-mail. It is a generational issue. We sort of grew up with it in our professional lives. Youngsters on the contrary favour instant and text messaging; to them e-mail is what is being used to to send messages to your friends’ parents.
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, … Lire la suite
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as … Lire la suite
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional … Lire la suite
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing … Lire la suite