On March 29, at Blogwell, I attended that presentation by Pepper Roukas, American Express on the members project campaign Amex has focused a lot about brand management on social media, … Lire la suite
On March 29 I attended Sabre’s presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre is … Lire la suite
Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Lire la suite
important notice: this is the unabridged version of an article which was originally published on the Sterling Performance blog by Bnet.co.uk Bob Pearson, has just been appointed President of the … Lire la suite
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). … Lire la suite
The first presentation at BlogWell number three in New York, was that of Nestor Portillo, worldwide director of community and online support for Microsoft. There are hundreds of products and … Lire la suite
On May 5, 2009 I was invited to deliver a presentation at the Digital Marketing Forum in Budapest, Hungary. The seminar was chaired and facilitated by fellow LinkedIn networker, … Lire la suite
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
The next presentation at BlogWell after Ken Kaplan’s Intel presentation and John Earnhardt’s description of what Cisco was doing on the video side, was Andy Sernovitz’s presentation about disclosure best practices. Disclosure is utmost important in social media usage within firms. This ethical issue has to be thought through very carefully by social media managers, and not just by lawyers. “Disclosure is essential”, Andy said, it is “the only way to be successful”. But he also insisted that “disclosure is easy”. It is about “saying you are and who you work for”.