blog council
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social media & social networks
Amex: members project social media case study at Blogwell
On March 29, at Blogwell, I attended that presentation by American Express Pepper Roukas, on the members project campaign. Amex has focused a lot about brand management on social media, but this particular business case is about how to drive business through social media. Amex: members project social media case study at…
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social media & social networks
Sabre holdings: the great community race on social media
On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger…
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social media & social networks
SMBC: Large companies getting into social media need support
Large companies are keen on launching social media initiatives. To that end, support form experts is required. Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well-known author of the Word of…
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social media & social networks
Social Media conversations are the primary goal for marketers
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of…
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social media & social networks
Blog Council is dead, long live Social Media Business Council!
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that information (note: I am a proud member of SMBC) and…
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collaboration / télétravail
Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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