Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There … Lire la suite
Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.
Here is a link to a video of our friend Trey Pennington whom I interviewed a few weeks ago regarding the importance of social media monitoring and web intelligence. Trey … Lire la suite
Time and time again, I have heard people say that b2c is better suited to social media than b2b. As a matter of fact, I am not at all sure … Lire la suite
Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but I think there are rightfully so. This is a difficult subject, and … Lire la suite
note: this piece was originally published on behalf of bnet at http://blogs.bnet.co.uk/sterling-performance/2009/09/23/five-tips-for-b2b-social-media-marketing/ Business brands using social media are starting to see the benefits. But are there any best practices they … Lire la suite