Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase – originally coined by O’Reilly in 2004 – has been oversold and is now slowly but surely replaced by another buzz word, i.e. ‘Social Media’. Sure enough, I can hear here and there that such association is being renamed… now I understand everything.
In response to our initial post, C.R. asked for more details on how IT distorts management’s vision of reality. Given the work and resources that have gone into enterprise applications … Lire la suite
Building software to accurately reflect the work “place” Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite skeptical of the … Lire la suite