Search Results for: drive to store
- digital marketing
5 Ways to Use Content Marketing for Ecommerce Success
If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and…
Read More » - digital marketing
Virtual Reality : a revolution for e-commerce
Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I…
Read More » - digital Transformation
Online sales, fashion retail and digital: The Burberry case
What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According to their study “Digitally driven in-store sales already account for 1/4 of retail revenues already. The study anticipates that by…
Read More » - social media & social networks
Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
Read More » - digital Transformation
Big Data: there is a dire need to get back to basics
Back to basics! Belgian expert Pierre Nicolas Schwab’s piece on Big Data is based on his past assignments with companies trying to launch such initiatives. When I discovered Pierre Nicolas’s prose, I must admit that I felt better for discovering that the issue of “small data” is ubiquitous. Big Data:…
Read More » - Digital technology
Legal Copy of Microsoft Office With CloudOn
Let’s make the most of the summer with a bit of light reading and what I would call the application of the week: CloudOn. I have selected a number of applications which I find particularly good or changed my way of working, or of entertaining myself unless it’s both. This…
Read More » - digital Transformation
Marketforce Set to Improve European Shopping Experience
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company with offices in Britain, and more recently in France and Spain, have begun to revolutionise the…
Read More » - Digital technology
What innovation really means: the data center robotics example
Data Center robotics can help us understand innovation a little better. We’ve already asked this question many times. What is innovation? What does it mean to build/sell/buy something “new”. And inevitably, as we ask this question, we leave a door open to interpretation. “innovation is in the eye of the beholder”…
Read More » - Digital technology
5 major trends for the future of IT and the Web seen from Silicon Valley
What are the major trends for the future of IT and the Web seen from Silicon Valley?The Orange Blogger bus tour – of which I am the organiser on behalf of Orange – was stopping by San Francisco today and the whole day was hosted by Orange Silicon Valley. Georges Nahon…
Read More » - Marketing & Innovation
Sujal Patel: EMC shares a joint ambition with Isilon on storage
EMC has just taken over Isilon and both businesses share a common understanding of where the storage business is going. On November 17, as part of our November US press tour, we went outside of Silicon Valley. We took an early morning flight to Seattle to meet with the representatives…
Read More » - Marketing & Innovation
Terry Cunningham of i365 reinvents the VAR business
Our 4th visit of innovative companies in Silicon Valley was devoted to i365, a Seagate company. The presentation was delivered by Terry Cunningham, President and GM of i365, George Hoenig, head of products and services and Valerie Fawzi, head of Marketing. The topic was the reinvention of the VAR business.…
Read More » - Digital technology
Fusion-io: flash io-memory, flash results, flash growth
Fusion-io isn’t just about flash io-memory technology, it’s about scaling up. On November 16, we paid the scale-up a visit. Fusion-io is the epitome of these successful technology companies as can be found almost only in the US and which make this kind of press trips so useful. Fusion-io: flash…
Read More »
