Search Results for: drive to store
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CRM and CX
Covid-19 threatening contact centres with extinction
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide…
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Marketing & Innovation
When video interviewing gives market research a new dimension
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative…
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digital marketing
From serious games to Gaming as a Service for Education
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They…
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digital Transformation
Too few CMOs are involved in digital transformation
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
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digital Transformation
Digital Transformation Failure Is Not An Option
It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
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digital marketing
Digital Marketing Tactics for Newbies
What digital marketing tactics are suitable for newbies? Although it’s an asset to master IT languages for digital marketing, there are certain tactics that digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going…
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digital marketing
How to succeed in E-marketing in China?
Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s digital landscape is quite different from that of the West. Let’s discuss a few questions which would help you comprehend…
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digital marketing
Top 3 retro innovation tips by Pixminds at #Vivatech
It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings together several subsidiaries comprising of a game distribution company that caters to a broad socio-demographic group in France and a…
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digital marketing
5 Ways to Use Content Marketing for Ecommerce Success
If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and…
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digital marketing
Virtual Reality : a revolution for e-commerce
Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I…
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digital Transformation
Online sales, fashion retail and digital: The Burberry case
What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According to their study “Digitally driven in-store sales already account for 1/4 of retail revenues already. The study anticipates that by…
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social media & social networks
Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
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