Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers … Lire la suite
Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating … Lire la suite
Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There … Lire la suite
These are today’s slides for my presentation at the Sugar CRM “acceleration” conference in Paris. I will also comment on my views with regard to “Social” CRM and the integration … Lire la suite
This is the third Sugar CRM executive to be interviewed by visionary marketing.com. My first interview took place two years ago with Larry Augustin, CEO and founder of the CRM company, who is also one of the people who coined the phrase: “open source”. After a brief Skype encounter with the company’s marketing executive Jan Sysmans last year, I now had the chance of spending some time with Tom Schuster, VP EMEA of Sugar CRM. Let’s see what’s happening in Europe with regard to the development of CRM usage in this exclusive interview with took place a few weeks ago.
(note: this piece was originally written for the Orange Business Services blog) A couple of days ago, I was able to talk to Jan Sysmans, director of product marketing at … Lire la suite
We haven’t yet had time to get used to Social CRM that new concepts are already flourishing. Here is a piece written up by one of Orange lab’s experts based … Lire la suite
Two days ago, when opening my browser, the homepage of
which is my Yahoo! mail box, I got a message warning me that I had been granted
top user status. The reward was to follow.
I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure. Now I understand why so-called “digital natives” are said to hate e-mail. It is a generational issue. We sort of grew up with it in our professional lives. Youngsters on the contrary favour instant and text messaging; to them e-mail is what is being used to to send messages to your friends’ parents.
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, … Lire la suite
We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as part of your digital marketing arsenal as well as the … Lire la suite
Many organisations aspire to be customer-centric, yet few have figured out the recipe for successfully transforming their business. It seems like it was just yesterday that companies were discovering the … Lire la suite
This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump … Lire la suite