b2b marketing & sales
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B2B Complex sales: how to convince buyers in 2021
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from now on to better perform. Complex sales: how to convince…
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Social Selling: Social Media is a Value-Adding Platform for Salespeople
Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of the pioneers of that discipline. Social selling is about leveraging your social network to find the right prospects, build trusted relationships,…
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Digital Marketing for B2B: What’s in it for businesses?
Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in the marketing department of a medium-sized B2B industrial company. It has just over 300 employees and operates on a large…
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