b2b marketing & sales

B2B vs B2C: why B2B matters and deserves more media coverage

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs…

18/07/2022

Love thy salespeople and they will love your CRM system

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…

23/06/2022

B2B Sharing Economy: A multi-trillion dollar market

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in…

27/04/2022

What could be the potential applications for the Metaverse in B2B?

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster's definition) is on everybody's lips.…

02/03/2022

B2B marketers should strive to know their customers better

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it's the essence of…

15/09/2021

B2B Complex sales: how to convince buyers in 2021

All B2B sales processes weren't created equal. In B2B there are complex sales and B2B mass markets. Let us focus…

17/02/2021

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Even though he shies away from saying he coined the term social selling, i.e. the use of social media as…

04/12/2017

Digital Marketing for B2B: What’s in it for businesses?

Digital Marketing isn't just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand…

17/10/2017

LinkedIn is adding 2 new users every second says LinkedIn Head

LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million…

09/12/2011

7 reasons why Social Media is a perfect fit for B2B

As I have witnessed time and time again, it is customary to say that B2C is more adapted to the…

29/06/2010

B2B is the future of social media

What if B2B were the future of social media? Time and time again, I have heard people say that B2C…

21/05/2010