What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic-LXA survey carried…
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: "People…
Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of…
Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore,…
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs…
A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in…
At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster's definition) is on everybody's lips.…
Marketers should strive to know their B2B customers better. As implausible as it may sound, since it's the essence of…
All B2B sales processes weren't created equal. In B2B there are complex sales and B2B mass markets. Let us focus…
Even though he shies away from saying he coined the term social selling, i.e. the use of social media as…