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b2b marketing & sales

5 takeaways on the current state of Sales Enablement

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic-LXA survey carried…

25/01/2023

Ask these 3 questions if you want your customers to love your brand

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: "People…

19/01/2023

Social selling is about strategy it’s not about tools

Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…

09/01/2023

How to scale a B2B start-up globally in just two years

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of…

05/12/2022

Can Blockchain Technology Innovate the Supply Chain ?

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore,…

27/10/2022

B2B vs B2C: why B2B matters and deserves more media coverage

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs…

18/07/2022

Love thy salespeople and they will love your CRM system

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…

23/06/2022

B2B Sharing Economy: A multi-trillion dollar market

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in…

27/04/2022

What could be the potential applications for the Metaverse in B2B?

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster's definition) is on everybody's lips.…

02/03/2022

B2B marketers should strive to know their customers better

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it's the essence of…

15/09/2021

B2B Complex sales: how to convince buyers in 2021

All B2B sales processes weren't created equal. In B2B there are complex sales and B2B mass markets. Let us focus…

17/02/2021

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Even though he shies away from saying he coined the term social selling, i.e. the use of social media as…

04/12/2017