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Marketing & Innovation

5 takeaways on the current state of Sales Enablement

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic-LXA survey carried…

25/01/2023

Ask these 3 questions if you want your customers to love your brand

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: "People…

19/01/2023

Social selling is about strategy it’s not about tools

Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…

09/01/2023

The Immersive Web is Meta’s ultimate goal, not the Metaverse

What if the immersive web were the ultimate goal of Meta's new strategy? This idea came up during our interview…

05/01/2023

How to scale a B2B start-up globally in just two years

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of…

05/12/2022

Must-read: Scott Berkun Spells Out The Myths of Innovation

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably…

28/10/2022

Gamification: Innovating Marketing and Retail

Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though,…

27/10/2022

Can Blockchain Technology Innovate the Supply Chain ?

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore,…

27/10/2022

B2B vs B2C: why B2B matters and deserves more media coverage

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs…

18/07/2022

Love thy salespeople and they will love your CRM system

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…

23/06/2022

B2B Sharing Economy: A multi-trillion dollar market

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in…

27/04/2022

What could be the potential applications for the Metaverse in B2B?

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster's definition) is on everybody's lips.…

02/03/2022