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Reducing the carbon footprint of digital advertising

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…

25/04/2023

Understanding Platform Business Models Now and in the Future

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…

17/03/2023

How to use social media visuals more effectively

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…

06/03/2023

App-driven product-led marketing is the new growth hack

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…

08/02/2023

Supercharge your marketing with customer communities

Customer communities aren't for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…

31/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

The people from Buzzsumo have released its 2023 report on the future of content marketing and it's a must-read. Among…

13/01/2023

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

21/09/2022

Online Roundtable: Impact of website research on CX (survey)

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as…

16/10/2021

B2B Complex sales: how to convince buyers in 2021

All B2B sales processes weren't created equal. In B2B there are complex sales and B2B mass markets. Let us focus…

17/02/2021

SXO: combining SEO and UX for better online user experience

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is…

11/11/2020

Digital-First: B2B Businesses Should Transition to New Marketing Model

We've been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone…

16/10/2020

3 challenges for digital workplace implementation in businesses

André Wei is one of Europe's leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year…

05/10/2020