Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…
Customer communities aren't for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…
The people from Buzzsumo have released its 2023 report on the future of content marketing and it's a must-read. Among…
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as…
All B2B sales processes weren't created equal. In B2B there are complex sales and B2B mass markets. Let us focus…
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is…