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social media & social networks

Handshake: Is This the End of Linkedin?

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students…

18/10/2022

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

21/09/2022

Networking and Growing Your B2B Business with LinkedIn

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…

19/10/2021

B2B marketing: are we all potential opinion leaders?

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true…

14/07/2021

B2B social networks: imagination is the limit

When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional…

19/01/2021

How to prove the impact of influence marketing to your CEO?

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of…

16/12/2020

Should brands and marketers leave social media now?

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the…

30/09/2020

Instagram: 4 brand strategies in B2B and B2C under the microscope

Instagram is big brands' all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C…

28/09/2020

Community Management needs to come of age … now!

This piece was written on behalf of Community Management Appreciation Day.  Given the CMAD blog has since been withdrawn, I…

15/07/2020

The future of LinkedIn and B2B social media by one of its pioneers

What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s…

01/04/2020

Facebook Page Engagement Is Plummeting And This Is Good News

Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their…

03/09/2018

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

For whom is the Facebook news feed? Is it for users or advertisers? the question isn't spurious even though you might…

26/07/2018