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social media & social networks

How to use social media visuals more effectively

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…

06/03/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on…

23/02/2023

Forrester advises advertisers to put Twitter on Back Burner

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened…

23/01/2023

Social selling is about strategy it’s not about tools

Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…

09/01/2023

Handshake: Is This the End of Linkedin?

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students…

18/10/2022

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

21/09/2022

Networking and Growing Your B2B Business with LinkedIn

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…

19/10/2021

B2B marketing: are we all potential opinion leaders?

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true…

14/07/2021

B2B social networks: imagination is the limit

When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional…

19/01/2021

How to prove the impact of influence marketing to your CEO?

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of…

16/12/2020

Should brands and marketers leave social media now?

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the…

30/09/2020

Instagram: 4 brand strategies in B2B and B2C under the microscope

Instagram is big brands' all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C…

28/09/2020