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Content Marketing

Dark Social marketing: the elephant in the room

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…

07/09/2022

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as…

19/07/2021

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of…

27/05/2021

Web content marketing strategies: 10 tips to stand out from the crowd

Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to…

03/03/2021

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube…

17/09/2020

What will be the future of content marketing for the years ahead?

What will be the future of content marketing? I've been practising content marketing for 25 years. As a business, we…

26/08/2020

5 tips to spruce up your online content with images

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an…

18/08/2020

A few thoughts regarding the future of content marketing beyond 2020

As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series…

24/07/2020

True news on fake news: what it is about and how to make them

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS…

21/07/2020

NLP: How Trint reshaped content production for ever

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write…

03/01/2020

Digital Me Up: A students blog after two and a half years

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business…

04/12/2018

B2B Content Marketing in the Age of Artificial Intelligence

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content…

10/09/2018