Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key…
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data,…
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it…
Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students…
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they've collected. This…
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…
A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result…
Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound…
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one's digital marketing ROI. Pierre…
Will there ever be a Google Analytics ban in Europe? Google's web stats platforms launched in 2005, and since then, an estimated…