digital marketing

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

21/09/2022

Dark Social marketing: the elephant in the room

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…

07/09/2022

Love thy salespeople and they will love your CRM system

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…

23/06/2022

Digital advertising: 40% of inventory already cookieless

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result…

13/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound…

10/06/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one's digital marketing ROI. Pierre…

18/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

Will there ever be a Google Analytics ban in Europe? Google's web stats platforms launched in 2005, and since then, an estimated…

06/04/2022

The tremendous rise of digital and customisation at scale

The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered…

30/03/2022

Immersive 3D modelling for Metaverse and ecommerce

What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We've already covered this for B2B with…

16/03/2022

Will intermodal transport be the future of transportation by 2050?

Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large,…

16/03/2022

Trust is at the heart of the digital economy

The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study…

10/03/2022

Website search quality: why it’s bad and how it can be improved

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well…

22/12/2021