In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…
A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result…
Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound…
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one's digital marketing ROI. Pierre…
Will there ever be a Google Analytics ban in Europe? Google's web stats platforms launched in 2005, and since then, an estimated…
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered…
What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We've already covered this for B2B with…
Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large,…
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study…
How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well…