Search

digital marketing

Forrester advises advertisers to put Twitter on Back Burner

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened…

23/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

The people from Buzzsumo have released its 2023 report on the future of content marketing and it's a must-read. Among…

13/01/2023

Social selling is about strategy it’s not about tools

Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…

09/01/2023

Customer service is a major source of frustration for consumers

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of…

23/12/2022

US Start-up Marqvision tackles counterfeiting on marketplaces

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the…

29/11/2022

Dall-E : Can AI Become a useful ally for Businesses

Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key…

03/11/2022

First Party Data : An 18% Increase in Consumer Conversion

First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data,…

24/10/2022

Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it…

24/10/2022

Handshake: Is This the End of Linkedin?

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students…

18/10/2022

European consumers are concerned about how brands are using their data

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they've collected. This…

03/10/2022

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

21/09/2022

Dark Social marketing: the elephant in the room

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…

07/09/2022