Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened…
The people from Buzzsumo have released its 2023 report on the future of content marketing and it's a must-read. Among…
Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of…
Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the…
Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key…
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data,…
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it…
Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students…
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they've collected. This…
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…