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digital marketing

Are Digital Experiences Hampering Customer Experiences?

Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine,…

27/04/2023

Reducing the carbon footprint of digital advertising

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…

25/04/2023

Understanding Platform Business Models Now and in the Future

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…

17/03/2023

How to use social media visuals more effectively

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…

06/03/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on…

23/02/2023

Perceived value: how customers rate product or service

How do consumers form their perceived value of a product or service? This is the question that Bain & Company…

15/02/2023

App-driven product-led marketing is the new growth hack

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…

08/02/2023

Supercharge your marketing with customer communities

Customer communities aren't for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…

31/01/2023

Study proves that ‘digital natives’ do not exist

A study proves that "digital natives" do not exist: digital natives, generations X, Y, Z and now alpha, are a…

30/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened…

23/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

The people from Buzzsumo have released its 2023 report on the future of content marketing and it's a must-read. Among…

13/01/2023

Social selling is about strategy it’s not about tools

Social Selling is about strategy, it's not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…

09/01/2023