WOM Marketing
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collaboration / télétravail
Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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Marketing & Innovation
Changing your marketing mindset: 12 steps to an interactive future
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as a part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So…
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digital marketing
Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They…
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